Back To School Icebreakers, Worksheets, and Resources

Back To School Icebreakers, Worksheets, and Resources There are lots of fun resources to get your school year started. For more ideas, especially classroom management tools, check out the Back to School Toolkit. Icebreaker Worksheets These worksheets give your students lots of things to think about, lots of things to share with their classmates and opportunities to consider the kind of year they are going to have. Be sure you also plan some time for collaboration, opportunities for students to compare their answers and perhaps starting doing some grouping of their own.  Ã‚   Getting to Know You, Scavenger Hunts, IcebreakersSolving Math Problems Worksheets3 Getting to Know You Worksheets Classroom Management These resources also include articles with ideas for building classroom structure, routines and a comprehensive plan for classroom management.  The first sheet may even help your students help you formulate the routines your classroom will need to run efficiently.   Teaching Rules and RoutinesCreating a Comprehensive Classroom Management Plan12 Behavior Contracts That WorkCreating a Comprehensive Classroom Management PlanYou Can Handle Them All- Tattletales, Bullies, Aggression- Here’s How IEP Help As a special educator, IEPs will always have to have a place near the top of the list.  These resources should help you prepare your classroom and build the infrastructure that will support your students needs. Parts of an IEPBehavioral Components of an IEP

Foster this Advanced Business Writing Skill

Foster this Advanced Business Writing Skill There is one business writing skill that separates advanced business writers from those who are merely functionally proficient. It is the ability to synthesize complex ideas and extract the significant nuggets of information that are relevant to a particular reader and situation. In essence, these are mini-executive summaries, used widely in many communications at work. We often think an executive summary is the first part of a formal report. In fact, functional executive summaries are deployed frequently and widely by those with advanced business writing skills: When your boss asks you, "Why should we fund this project?" When you summarize a vendor performance. When you recommend a solution to a work problem. When you are asked, "Why should I hire you?" When you analyze data for trends. When you verbally summarize project pitfalls at a meeting. When you summarize the insights discussed at a meeting, relevant to the overall goals. The ability to see the big picture, to quickly understand what is significant to the situation, and extract and convey the relevant essence will greatly help your career, your department, and your company. It will also greatly improve the efficiency and accuracy of the information flowing across your company. Synthesizing and extracting executive summaries is fully contextual. It will always depend on your readers' needs. Let's apply this concept to the situation of a college student working at a summer internship, who is an economics major working for a start up specializing in sustainable agriculture shipping. This student's mother, college advisor, and internship company owner all ask him, "What did you do during your internship?" Certainly, much information will be similar, but each person has specific interest and focus. Appropriate executive summary or synthesis responses for each of these audiences might be: Internship Company Owner, who will care about the value the intern brought to the company: "I developed a web portal that provides cost of living information for this area, to help with recruiting top talent. My data analysis of comparable companies in other locations indicated our location is a competitive hiring advantage." College Advisor, who will care about the student's learning and application of course skills: "I developed a web portal using HTML and CSS, which we covered in Computer Science 410. Also, using an extensive data set and regression analysis, we were able to estimate and compare costs of living in the company area." Mother, who will care about a permanent job after graduation (My son is a college junior, so I am certain a job after graduation is a primary interest of all mothers!): "I developed a web portal and analyzed cost of living data. Website development and data analysis are two skills listed on all of the business analyst positions I hope for after graduation." Therefore, the first step in synthesizing complex information is defining your audience thoroughly. Distill what really matters. The second step is presenting information that is significant and meaningful to that particular audience. Notice the summary statement made to the Internship Company Owner above has no mention of functional tasks, what team the intern worked on, or dates he worked. That is all simple functional information that led to the significant information. The company owner wouldn't care about this. The owner wants to know the value the intern brought to the business. Noise vs. substance There is, sadly, far too much fluff and task information bantered about in business writing. Mere action tasks never belong in an executive summary. Don't fall into this trap. Instead, synthesize meaningfully, and extract what is truly most significant to your reader. This ability think critically and present relevant, synthesized information to various audiences is an advanced business writing skill you want to foster in your department and in your own writing. If this is a skill you wish to hone in your organization, please contact us.

Compare Assignment Example | Topics and Well Written Essays - 2750 words

Compare - Assignment Example The role of decision making for the recruiters is a complicated as there is a need to evaluate all factors of the candidate based on his qualifications, experience and capabilities to carry out his job responsibilities effectively. Moreover, there is a need that there is no bias attitude by the employer. In this report, two companies are considered namely Qatar Airways and British Airways and their decision-making policies are discussed and analyzed for recruiting members of cabin crew. Decision Making in Recruitment In order to select the right individual, the recruitment team needs to adopt effective methods using technology like recruitment software through which hiring is carried out. Such system weighs whether a candidate is suitable to carry his or her responsibilities effectively or not. The results, which are coming through this process, are more reliable and it is easier to make a decision about the candidate. Interview is the most important feature of the recruitment proces s, however, by using recruitment software it is easier to choose the right person as there is no biasness or personal preferences. Qatar Airways Qatar Airways is one of the premium and leading airlines in this world, which is covering destinations across Europe, Middle East and all regions of Asia Pacific and America. It has more than 27,000 staff members who are representing different functions of the Qatar Airways Group. British Airways British Airways is a UK based airline, which is covering about 160 national and international destinations in the world. Recruitment in Qatar and British Airways Both organizations carry out their recruitment process, which is based on assessment of academic qualifications for the required job and work experience specifics. In order to recruit members of cabin crew, the induction process carried out is based on demonstrating the skills required to carry out this particular job. Candidates go through a series of interviews, tests and group discussio n. Qatar Airways: Recruitment in Cabin Crew Qatar Airways has a recruitment team, which selects the right kind of employees through online applications as well as other means. They take into consideration various individual qualities required to do the job of cabin crew, and also good leadership skills which can allows individuals to provide solutions to complex situations through problem solving techniques. The candidates need to be presentable and dynamic with an optimistic approach towards life and their career. Moreover, the company has a clear set of values, which candidates need to fulfill. Video Interviewing As Qatar Airways is expanding its network at a tremendous rate so the need to hire suitable candidates is on the rise. Hiring is conducted in all major cities of the world. In order to make hiring simpler and easier video interviewing is performed. With this communication with the candidates can be carried out at a personal level and they can be judged of their technical knowledge through these interviews and keeping the cost of the recruitment process low (Hall, 2010). Qatar Airways uses recruitment software by the name of Sonru-QR to make it easier for people who are living in different parts of the world to apply online. Sonru Strength based video Interviewing Even though hiring candidates through telephonic interviews is a good way to evaluate them, but there are some issues, which the recruiters may

Gangs in prisons Essay Example | Topics and Well Written Essays - 3500 words

Gangs in prisons - Essay Example The reasons of joining these gangs while in prisons are equally diversified and include the search for protection and in order to command control over all others. This study therefore intends to analyze the trends in prison gangs holistically within US, the reasons of their formation as well as the possible means of destroying them. The United States have increasingly been recording higher rates of gangs organized within the prisons over the last years (Sheldon, 2004). Both the increase in the number of gangs and gang members along with the increase in criminal activity by these individuals has lead to harsher responses by the criminal justice system including an increase in the incarceration of many gang members. For example, a study conducted in 1999 by prison administrators indicated that 24 percent of male prisoners and seven percent of female prisoners belong to a prison gang (Shelden, 2004). This was an approximately 167-percent increase in the number of prison gang members reported in 1991 whereby only nine percent of male and seven percent of female inmates reported belonging to a gang. In another study conducted in 1999 approximately 47,220 male were gang members in 1999 compared to a similar study in 1993 whereby 43,765 men were identified to be gang members in American prisons (a 7.9 percent increase ) (Shelden, Tracy & Brown, 2001). However, some states that have been identified with higher number of gangs in their prison population, for example Illinois, reported that as many as 34.3 percent of inmates belonged to a prison gang (Fleisher & Decker, 2001) which was the highest percent of prison gang-affiliated inmates in the nation. Despite the number of identified gang members in prisons, research on both the existence and the handling of gangs behind institutional walls is relatively nonexistent (Scott, 2001; Skarbek, 2012). Gangs exist in all prisons throughout United States (Fleisher & Decker, 2001).

Answer the questions (N) Essay Example | Topics and Well Written Essays - 500 words

Answer the questions (N) - Essay Example 2. Environmental ethics include extending the boundaries of ethics beyond humans to the natural environment (Stanford Encyclopedia of Philosophy, 2014). How we deal with our surroundings, how we utilize the natural resources, how ‘green’ we are, how much we care about the environment’s sustainability, all of it comes under the concept of environmental ethics. Cutting down trees, releasing toxins in the air, wasting water, dumping plastic bags into the rivers, leaving electricity on when no one is using it, are some examples of violations of environmental ethics. 3. Social poverty is the result of improper division of financial resources, as a result of which social classes are generated. The main elements of social poverty include homelessness, malnutrition, illiteracy, and lack of health resources. Political poverty means a government’s inability to distribute resources among its people fairly. It refers to a government’s failure in managing manifold economic, social and financial issues of the country. Social poverty can be eradicated through proper management of resources among the population, and political poverty can be eradicated through appointment of people-centered people on posts. 4. The causes of environmental health hazards are more important to target. No issue can be resolved without addressing its root cause. Government should take measures at the governmental level, and people should take steps at personal level, to eradicate the causes that cause pollution in the environment, so that related health hazards can be removed. For example, there should be proper sanitary systems and factory related toxin removal systems, so that no dangerous chemicals are released into the environment. This is the only way the effects can be reduced. 5. HDI is â€Å"a new way of measuring development by combining indicators of life expectancy, educational attainment and income† (Human Development Reports, 2013, par.1). I think that it is a good

The Rise Of Facebook In Vietnam Media Essay

The Rise Of Facebook In Vietnam Media Essay Reading Public Relations at university, I am always fascinated by the art of communicating with and persuading people. Being a heavy user of Facebook, I am amazed how the social network since its birth has brought about so many changes to the ways people share and communicate. This research paper is my attempt to investigate the marketing communications role of Facebook in my home country, Vietnam. A survey targeting at 100 Vietnamese internet users and interviews with two industry experts were conducted and analysed. I was able to sit in the positions of both users and marketers to view the issue. Findings showed that Facebook marketing communications in Vietnam is currently at its young age however has had a very interesting journey of development. The young internet community and marketing practitioners in Vietnam love Facebook. Nevertheless, that is not enough to secure future success; the social network has to do much more in order to increase its digital influence in a highly competitive market. Chapter 1: Introduction Overview There have been a number of studies on effects of social media on marketing communications, a few of which have a specific investigation on the social network giant Facebook. However, most of those only focus on cases in the West where the emergence of social media first happened and most of the marketing trends originate. I am thus keen on doing a research on how social networks and Facebook specifically have found its ways and been used as a marketing communications tool in the other side of the world. Vietnam is one of the fastest growing internet populations worldwide with around 30 million users, making up a third of the total population. The Facebook block issue which caused difficulties logging in the site starting since late 2009 has not made this social network less attractive in Vietnamese users perspectives. Facebook marketing and communications in Vietnam moreover enjoys a boom when agencies have increasingly appreciated the power of the site in influencing audiences. This research paper attempts to study the nature of this development and its roles to marketing communications in the eyes of both users and marketers. Objective The aim of this study is to investigate the current performance and future potential of Facebook as a marketing communications tool in Vietnam. It is hence important to determine profiles of Vietnamese Facebook users and their behaviours towards the social network. Opinions of industry experts on how effective Facebook is and will be to approach and persuade audiences are also essential. Key areas of investigation include: What is the current place of Facebook in the Vietnam social web market? What is happening to Facebook in Vietnam? Is this really blocked? Who use Facebook most in Vietnam? How do they interact with the site? What are their concerns when using Facebook? How reliable Facebook content is compared to other media platforms? How effective is Facebook in terms of marketing communications in Vietnam? What is the future of Facebook marketing in the country? The study is in general to provide an insight of Facebooks performance in Vietnam, focusing on its marketing roles. It specifically aimed to evaluate the strengths, weaknesses, opportunities and threats of the social network as a growing marketing communications tool in this emerging economy. 1.3 Background The internet in Vietnam has had a fascinating journey of development, in opinion of Thomas Crampton, Asia-Pacific Director of Ogilvy 360Â ° Digital Influence. He believes that the rapid growth of the internet in Vietnam receives support of three main factors including a developing nation, young population and the Government (Vietnam News, 2010). In terms of statistics, a research in 2010 by TNS, one of the worlds biggest market research groups, showed that 45% of Vietnamese are highly engaged in digital activities. The countrys figure is ranked fifth in Asia-Pacific area and slightly higher than the United Kingdom (43%) and the United States (42%). According to the same source of statistics, Vietnam is known as one of the youngest internet populations worldwide with the average age of 27. Another significant feature of the internet in Vietnam is its growing mobility. Again, statistics proved it best when showing that Mobile internet in Vietnam saw a growth of more than 800 per cent last year, reaching a total of 110 million mobile subscribers in early 2010 (Vietnam News, 2010). All of these somehow draw an overall picture of Vietnams internet environment with a young, mobile-going and highly-digital community. Social Media in Vietnam Like the development of the internet, Vietnam social media has witnessed dramatic growth since its first day in the country. Social network usage increased significantly from 4% in 2009 to 64% in 2010 (Crampton, 2010). Social networking was ranked as the most important digital activity by 25% of Vietnamese internet users, just behind Emailing which was ranked first by 27% of the research participants (TNS, 2011). The social web market in Vietnam marked its first turning point in 2005 with the launch of Yahoo!360, a blogging tool which allows users to compose their writings, customise screens and socialise with friends. Before the emergence of Yahoo!360, the social web environment in Vietnam relied on a few dominant platforms. Yahoo dominated the instant messaging and emailing sectors while its searching function was relatively popular together with Google. Community pages varied when users tended to participate in their online local community such as school forums rather than a particular national-scale page. A similar situation happened to video/music-sharing sites when several providers shared the popularity. After Yahoo!360 came, it ruled the social media world in the country, possibly with the support of Yahoos early dominance in Vietnam internet services. Millions of Vietnamese enjoyed writing about their daily lives and gossiping celebrity news. They gradually created a mass online comm unity and a unique blogging style called Yahoo!360. It was not a tool specifically designed for Vietnam market, but the market took it anyway, with great passion and enthusiasm. (Nguyen, Ogilvy 360Â ° Digital Influence, 2010) Only people from Mars dont know about Yahoo, said Hoang An, 21, one of countless fans of the portal, which has one of the countrys most potent brands. (Russell, Asian Correspondent, 2010). The next turning point happening to the Vietnam social web community was in 2009. Yahoo!360 dominated social media in Vietnam however did not work well in other countries. The blogging tool failed to serve global customers, forcing Yahoo! global to close the service. The firm gave warnings about the closure several times since early 2009; however Yahoo Vietnam has seen a mix of trying to maintain the operation and investment versus tempting to close it down (Nguyen, 2010). The reason was as clear as the brand has achieved such a significant success in the country. Yahoo!360 users or in this case a majority of the Vietnam web community were strongly against this decision. Nevertheless, their efforts could not help prevent the closure of the site in 2010. Yahoo! Vietnam not long after that launched a local blogging service targeted specifically at Vietnam market called Yahoo!360 Plus. However, the replacement has not achieved such extreme success like its original version did. Since th en, the market has witnessed the emergence of a number of social media, both domestic and international brands. Facebook in Vietnam The number of Facebook Vietnamese users has reached more than 1.5 million in early 2011 (Social Bakers, 2011). The figure in 2009 was around 40,000 and impressively doubled in 2010. Facebook estimated a number of 1.9 million Vietnamese users in 2011. The social network has a Vietnamese-language version along with its English site; users thus have a choice of the language they want for their own pages. However, language has never been a problem preventing the popularity of social media in general and Facebook especially in Vietnam. English was the only language used in many social media tools; however, what really matters is that users can always propose their own content in Vietnamese or any other languages. Facebook is furthermore an international social network thus designed to reach international users. Chapter 2: Literature Review When researching the performance of Facebook as a marketing communications tool in Vietnam, I came across a number of concepts and facts which help build a better understanding of the topic. In this chapter, I will then explore these concepts and their relations to the study of marketing communications on Facebook Vietnam. They include the growing roles of social media in general and Facebook especially to marketing communications, the place of Facebook in comparison to its competitors and the internet censorship issue in the country. 2.1 Marketing Communications to Social Media and Facebook There are a variety of definitions of the term social media. Social media guru Larry Weber in his book Marketing to the Social Web suggested that The social web is an online place where people with common interest can gather to share thoughts, comments, and opinions. It includes social networks such as MySpace, Gather, and Facebook [] and branded web destinations like Amazon, Netflix and eBay. In summary, it is a new world of unpaid media created by individuals or enterprises on the web. (Weber, 2009: 4) Looking at another source, Brian Solis and Deirdre Breakenridge (2009: xvii) defined social media as the democratisation of content and the shift in the role people play in the process of reading and disseminating information. In general, definitions slightly vary but all feature social media as new media platforms whose content is created on the web and by internet users. The term marketing communications meanwhile is widely agreed to consists of the promotional activities pursued by the firm and includes personal selling, mass selling, (comprising advertising and publicity), public relations and sales promotions (Monye, 2000: 11). It is the process of interacting with audiences or customers in a way that promotes a favourable brand image and helps build goodwill. Putting social media and marketing communications together, it then results in the concept of a new communications tool which is based on strengths of social web. Zarrella in The Social Media Marketing Book believes that the best way to define the term is to compare it with marketing on traditional media (including television, newspapers, radio and magazines). The author describes these traditional media as one-way static broadcast technologies while social media with new web technologies have made it easy for anyone to create and, most importantly to distribute their own content (Zarrella, 2010: 2-3). Marketing on the social web hence does not require huge sums of money to embed their messages but can make their own interesting content that viewers will flock to (Zarrella, 2010: 3). Supporting the idea of this growing power, Larry Weber believes that the social web has transmitted the way we do marketing: Rather talking at customers, marketers should talk with them. And the social web is the most effective way in the history of the world to do just that on a large scale. (Weber, 2009: 4) Among a number of different social media platforms, social network giant Facebook indeed makes up to the word giant. The review will focus on the marketing communications role of Facebook, which also seems to be one of the sites most significant social influences. The Facebook Marketing Book has a comprehensive summary of various marketing tactics Facebook. According to this, key strengths that make Facebook an effective marketing communications tool lie at its larger audience than old media and huge amount of personal information which has been volunteered by users to give the site then therefore advertisers (Zarrella, 2011: 3). From big brands to small businesses, anyone is able to use Facebook adverts, applications, and pages to communicate directly with audiences and leverage their brand image. It is suggested that the diversity of Facebook applications, from messaging and photo sharing to gaming, is beneficial to not only users but also marketers. Marketing people now have more platforms to engage with customers and carry out new effective strategies. For example, a Facebook Profile could make huge contribution as it represents how people share things with their large and very connected group of social connections. 500 million profiles on Facebook hence become precious sources of data for marketers to get use of: In fact, this is Facebooks biggest selling point: the site actively encourages users to fill their Profile with the type of information marketers are always trying to find all for free. (Zarrella, 2010: 33) Facebook Pages, Groups and Events are also believed to be the key to most social media strategies and will more than likely be the central point for most of marketers efforts and promotions. The popularity and importance of creating and monitoring Facebook page was emphasised as users nowadays look at the site much the way we look at the internet 10 years ago and are confused when they cannot find their favourite store or celebrity (Zarrella, 2010: 65). In terms of statistics, each of 500 million users on Facebook is connected to 60 Pages, Groups and Events on average. Overall, Facebook is considered as a highly competitive and fast-moving channel but amazingly cost effective, which if used properly can be an extension of your brand, helping you present the same personality, tone and visual faces as you would in any other materials (Zarrella, 2011: 7). 2.2 Marketing Communications on Vietnam Social Media The phenomenon of Yahoo!360 blog in Vietnam resulted in the emergence of influencers who are called hot bloggers in Vietnam. Their blogs attracted several millions of page views at the time and many of them are journalists. The social media expert in her article described these hot bloggers as whom PR departments in various agencies incorporated into clients marketing communications and PR activities (Nguyen, 2010). In general, it could be said that from the very early day when social media marked its appearance in Vietnam, PR and marketing have already been strongly involved in and taken advantage of the social web. The social web environment in Vietnam after the age of Yahoo!360 has seen a rapid and diverse development, when a number of both local and international companies have joined the market. None of them seem to have made a phenomenon like what Yahoo!360 did; however more social media platforms are getting popular. Among those, social networks have especially marked a significant growth in the country: Those who like local social networks became members of Yume, ZingMe, Tamtay, i-pro, Henantrua, Vietspace, etc., while others who like foreign networks joined Multiply, WordPress, Yahoo Plus, Twitter, etc. However, none rules the market (Vietnamnet, 2010). The top influential social media sites in Vietnam was recently summarised in the below chart by the Ogilvy 360Â ° Digital Influence team. Figure 3.1: The landscape of Vietnam Social Media 2010 (Ogilvy, 2010) According to the research above by Ogilvy, social media tools listed in the smaller circle are evaluated as being more influential than those in the larger circle of the same sector. Vietnam overall is considered as a fast-growing country in terms of social web development. There are both local and international names operating in different sectors, ranging from blogging, social networking and music sharing to QA and online trading. In the sector of social networking specifically, Facebook is put behind three local sites in terms of digital influence. In other words, it is competing with local providers to be the top choice of online marketing communications tools. 2.3 Facebook Block Story Facebook is currently not the biggest social network in the country but growing fast in both number of users and influence on audiences. Its growing power has been proved after the blocking. The story started in late 2009 when it was getting difficult accessing Facebook in Vietnam, leading to a worry that the government would ban the social network. There were reasons for such claim because Earlier this year, Vietnams government tightened restrictions on blogging, banning political discussion and restricting postings to personal matters. Police have arrested several bloggers for writing about politically sensitive subjects (Russell, Asian Correspondent, 2009). The government and state-controlled internet providers did not respond to a request for comment. Private internet companies meanwhile blame the spotty access on technical issues, without offering an estimate for when the problems will be resolved (Ngo, CNET News, 2009). Facebook seemed to face its end in Vietnam at the time when local media started spreading the rumour that the site is going out of service and following the pathway of Yahoo!360: The Thanh Nien, one of the most popular newspapers in Vietnam, ran an article with the headline Facebook in grave illness. It hinted that this is similar to the process of what happened to the now defunct Yahoo360, suggesting maybe its time to look to other social Web sites. (Ngo, CNET News, 2009) The situation remained sophisticated since there has been no official statement regarding the problem logging in Facebook in Vietnam. The only obvious fact was that Vietnamese users could not access Facebook in their usual way. However, not the investigation of whether the government blocked Facebook and why they did so, state of the site after that is more the concern of my study. In relation to this, Global Voices had a comprehensive and interesting review of the whole issue: When Vietnam blocked Facebook, everyone was talking about a smaller China. One year after the governments endeavour, Facebook Vietnam tells another story. Not only does Vietnam remain on the list of 10 countries with the fastest growth of Facebook users. (Chip, Global Voices, 2011) The author explained a simple reason for the above fact: Because they can. If users in China have to pay for a VPN and go through a painful process to gain access to Facebook and other blocked websites, people in Vietnam just need to change their DNS settings and enjoy a full Internet experience for free. Information gathered from other sources showed an exactly same situation when Vietnamese users found and spread ways to access Facebook as if there had never been a problem logging in the site before. Some tech-savvy Facebook fans have found ways around access problems by readjusting their web browsers to a different configuration. They have been sharing instructions for doing so online. (Russell, Asian Correspondent, 2009) Trung, a 15-year-old high school student, taught me how to change the DNS: I figured it out myself, Trung said proudly, I just Googled it. Indeed, after a few Google searches, I found plenty of simple ways to bypass the ISPs DNS settings. (Ngo, CNET News, 2009) The commentator from CNET concluded: Blocked web sites are new to Vietnam. However, this seems to be the first time people are out in big numbers looking for ways to bypass. This shows the popularity of Facebook and the desire of young Vietnamese to reach out and stay connected with the rest of the world. 2.4 Facebook Vietnam to Marketing Communications Facebook which had been doing relatively well in Vietnam, after the block seemed to catch even more attention. Its popularity immediately convinced marketers and PR people to take the site as a growing powerful marketing communications tool. ZingMe, which is the biggest social network in Vietnam and once considered as more influential by the Ogilvy team, now seems to lag behind Facebook, in the opinion of an industry expert: We have tried some campaigns on ZingMe, but the results werent very good. Most of Zing Me users are under 15, and many of them log in ZingMe just to play Nong Trai (a game similar to Facebook Farmville). There are not many activities outside games. Facebook is still the most effective despite its being blocked, both in term of interaction and conversion rate. (Chip, Global Voices, 2011) Fan page which can be created by anyone on Facebook and allows users to become members of a group supporting a particular brand or person has increased significantly in terms of number and popularity. It proves the growing power of Facebook as an online marketing communications tool in the country: The largest fan page in Vietnam currently has 484,000 likes. For a market of 1.7 million users (and growing), the number means that this page has reached to almost 30 percent of Vietnamese Facebook users. Imagine this ratio worldwide, we would have a fan page with 100 millions likes. (Chip, Global Voices, 2011) The article on Global Voices emphasised another factor showing the rise of Facebook marketing in Vietnam which is the shift of hot bloggers from Yahoo!360 to the social network. Gao, real name as Vu Phuong Thanh, who was once a Vietnamese hot blogger on Yahoo!360 is now arguably the most popular Vietnamese on Facebook with more than 90,000 likes on her page. She is also working as the PR Manager for a new boy band in Vietnam. Regarding her media plan for the launch of the band, she shared that Social media, Facebook and YouTube, accounts for 60% of their marketing plan. Facebook is where people get to know about 365. She doesnt want to use ZingMe or other Vietnamese websites. The fan page of the band on Facebook had more than 7,000 members after three weeks. It could be said that the blocking issue has not had significant impacts on the users side since they are still able to access Facebook. The block of Facebook even somehow helped raise public awareness and promote the popularity of the site in Vietnam. Agencies have recognised the growing power of Facebook in marketing communications hence taken actions to develop this new effective tool. The current situation generally looks promising to Facebook Vietnam, yet requires further actions and support: 100% our customers are international brands. Social media is still new here, local companies dont allocate budget for it. But I think from next year there will be more Vietnamese companies interested in social media. Advertising agencies now understand the efficiency of social media, and they are the ones who advice and allocate budget for brands. said Vo Thanh Cuong, CEO of Click Media, an agency specialised in digital marketing and communications. (Chip, Global Voices, 2011) From the other party which is Facebook itself, the social network has also taken this as a serious issue that needs to be considered and dealt with thoroughly: Last October, Facebook put up a message on its career page that they are looking for someone that has experience in government relations work and navigating government agencies along with an extensive network of contacts in the government and the technology space. The recent visit of Javier Olivan, Head of International Growth of Facebook, to Vietnam suggested that Vietnam will be soon taken care of. They should- said Cuong Vietnam is not a small market at all. With a population of 90 million and Internet penetration rate of 27.5%, Vietnam is definitely not small. (Chip, Global Voices, 2011) Summary The statistics and information gathered above all in all shows an overall picture of the emergence and development of Facebook in Vietnam. A review of its marketing communications roles has also been covered through brief analysis and case studies. In summary, social media generally and Facebook especially are emerging powerful marketing communications tools. In Vietnam, social media has its own ways of developing and approaching users as well as an increasing power to marketing communications. The use of Facebook marketing is at its early stage but growing rapidly with positive figures and comments from both users and marketers. The censorship issue seems to remain sophisticated but not affect the growth of Facebook in the country in a short run. Meanwhile, government relations and further support from different parties is the key to a more sustainable development of the social network in Vietnam. The literature review however has shown a one-sided positive picture of Facebook marketing and communications in general. In order to investigate the issue thoroughly, further research and analysis on both advantages and difficulties of Facebook marketing in Vietnam is required. Chapter 3: Methodology In order to study the marketing communications roles of Facebook in Vietnam, I believe that a combination of quantitative and qualitative methods will be more helpful than using a single type. I decided to carry out a survey targeting at a variety of Vietnamese internet users and intensive interviews with local communications experts. The survey is expected to provide numbers and facts regarding Facebook usage from the audience side while the interviews aimed to bring an insight of its marketing roles and future development in the opinion of local industry professionals. Survey I conducted a survey which aimed to approach 80-100 Vietnamese internet users. As survey could be used to not only describe things but also explain them, data gathered from survey is expected to provide public behaviour, population characteristics and also measurements of variables between which relationships can be analysed (Gunter, 2000: 24). In this case, the purpose of doing survey is to find out who are using Facebook most in Vietnam, how they are interacting with the social network, and how reliable the content is to them. At the same time, it is expected to make comparisons of characteristics between different groups such as Vietnamese living in Vietnam and abroad, different genders and ages. Designing, delivering and managing a survey was said by Barrie Gunter as not just asking a group of people a few questions. It requires much planning and a high level of skill in its administration to ensure that valid and usable data are obtained (Gunter, 2000: 23). Firstly, questions were constructed using different types depending on the purpose and nature of research. For example, multiple-choice was used when specific information is needed and could be easily made while opinion-based questions required a rating function. Questions were put in logical order, from general to specific and all easy to understand. Furthermore, the survey length was also taken into consideration; the number of ten is believed to be reasonable enough as it takes participants less than five minutes to finish. Furthermore, diverse angles of the research topic Facebook usage in Vietnam were included, from time length, frequency, and means of access to content contribution and opinions on content reliability. Due to the fact that targeted respondents live in different parts of the world and all use the internet, I chose an online survey tool to carry out my quantitative research. Participants who were my circle of friends, relatives and colleagues could start the survey whenever they wanted by clicking the link sent via email, Facebook message or Yahoo Messenger. The reason for using different delivery channels is to ensure that the research will approach both Facebook and non-Facebook users. This includes respondents who use other social networks rather than Facebook and who do not use social network at all. This is in attempt to minimise bias and make comparisons more accurately. I chose my circle of friends and relatives on the internet as my sample because higher rates of responses and honesty could be expected using personal relations. They also represent a random thus typical group of internet users fulfilling requirements of including different age groups living both in Vietnam and abroad. In terms of survey layout, the online survey provider was selected instead of sending an attached file via email to ensure professionalism and maximise the response rates. I also added an introduction which is short, realistically worded, non-threatening, serious, neutral and pleasant but firm because one way to increase the response rate in any survey is to prepare a persuasive introduction (Wimmer Dominick, 2000: 171). Receivers who fulfil the sampling characteristics and know the sender as well as purpose of this survey are believed to be likely to contribute. Finally, as a function provided by the tool, data was gathered in an easy-to-use format and valuable for comparisons and analysis. Reponses are available to be viewed individually and in group so that it is possible to compare respondents who belong to different age, gender and location groups. The survey link was available for one month during which reminders and following-up were regularly carried out in order to achieve the targeted response rate. Intensive Interviews If the research survey aimed to seek an overview of Vietnamese Facebook users profiles based on quantitative data, the interviews are expected to provide an in-depth evaluation on Facebook marketing in Vietnam. Evaluation on the effectiveness of something is believed to be best undertaken by people who create it. In this case, they are communications and digital marketing professionals whose work is to create efficient marketing tactics on social media. (See Appendix 2 3) Some expert comments on the issue have already been mentioned in the review of literature (Chapter 3), most of which however are relatively general. The intensive interviews were therefore designed and conducted in a way so as to provide specific, detailed and valuable opinions for further analysis. Since the objective is to obtain opinion-based responses, observational methods are not appropriate and intensive interview seems to be the only practical one. Areas of investigation include their opinions on Facebook development in Vietnam and its effectiveness as a marketing communications tool. The questions were constructed based on SWOT analysis model in attempt to evaluate strengths, weaknesses, opportunities and threats of Facebook marketing in Vietnam. Especially, examples or real case studies are encouraged to be provided by the interviewees in order to back-up the statements. Interviews were conducted via email due to the fact that the interviewees live abroad and were too busy to schedule a long telephone interview. The lack of interaction and flexibility that this channel may result in was already taken into consideration. The interviews were therefore designed as a mini research paper which the respondent dealt with as an assignment. The positive side is that interviewees tend to take it more thoroughly with details and valuable back-up information than some thoughts that come up at the time she gives the answers face-to-face. The interviewees were given a reasonable length of time ranging from one to three weeks in order to provide the most comprehensive answers possible. Based on their responses, further questions were given to clarify an issue or develop an idea in more depth and generally increase interaction. All in all, the interviews receiv

Mother and Daughter Similarities in Amy Tan’s The Joy Luck Club Essay

Mother and Daughter Similarities in Amy Tan’s The Joy Luck Club â€Å"Here is how I came to love my mother.   How I saw her my own true nature.   What was beneath my skin.   Inside my bones.† (Tan 40)   Ã‚  Ã‚   The complexitities of any mother-daughter relationship go much deeper then just their physical features that resemble one another.   In Amy Tan’s novel The Joy Luck Club, the stories of eight Chinese women are told.   Together this group of women forms four sets of mother and daughter pairs. The trials and triumphs, similarities and differences, of each relationship with their daughter are described, exposing the inner makings of four perfectly matched pairs.   Three generations of the Hsu family illustrate how both characteristics and values get passed on through generations, even with the obstacles of different cultures and language.   Ã‚  Ã‚   The Joy Luck Club was formed while the four mothers were in Builica   during the time of war.   â€Å"Each week we could forget past wrongs done to us.   We weren’t allowed to think a bad thought.   We feasted, we laughed, we played games, lost and won, and we told the best stories.   And each week, we could hope to be lucky.   That hope was our only joy.   And that’s how we came to call our little parties Joy Luck.† (Tan 12)   These small gatherings consisted only of the same four women, one for each corner of the mah jong table.   While bombs were going off outside, these women would keep their happiness alive with this blissful get together once a week.   Later, when these women moved with their husbands to America, they naturally continued the tradition.   Ã‚  Ã‚   Each mother had high expectations for their lives as they came towards America, and especially their daughter’s lives.   â€Å"In America I will have... ...bowen/314fall/novels/lit.html)   Each in their own way has learned a lot from their mothers and can see over the gap that divides them.   In the Hsu family especially there is a strong sense of loyalty that is based on through each generation. â€Å"You must peel off your skin, and that of your mother, and her mother before her.   Until there is nothing.   No scar, no skin, no flesh.†Ã‚   (Tan41)   It is most important in Chinese culture to remember who you are and where you came from. Work Cited * Tan, Amy.   The Joy Luck Club. New York. Ivy Books. 1989. * Tavernise, Peter.   â€Å"Fasting of the Heart: Mother-Tradition and Sacred Systems in Amy Tan’s The Joy Luck Club.† 23 March 2000. * Amanda Matthews.   â€Å"Structural Analysis†¦Thanks to Amanda Matthews† 1995.

A Comparison of Han China and India Essay

Mauryan/Gupta India from 320 B.C.E. to 550 C.E. had similar as well as different methods of political control with that of Han China from 206 B.C.E. to 220 C.E. in the sense that both used culture to justify social inequality supported with the idea of rising in social status and the use of religion to help with political control. The differences were more seen by the twos’ organization in political control as well as the language role in the midst of the civilizations. The differences between the Han and Gupta/Mauryan had been largely attributed to the main sense of political organization when keeping a civilization running. Han China was more organized due to a solid bureaucracy as a solid political system where all people would be told what’s what so there wouldn’t be confusion as to where ideas and laws were going. India on the other hand had regionalism which could go differently for each political system that would be developed. This political method appeared to be the best option for India since the Geography would not permit them a more central and organized political system such as the one that Han China had created. Another political difference involves the use of a language. Han China had the standard language of Mandarin which kept the civilization more together and unified as a whole. India did not have a standard language at all. They did have the use for Sanskrit but this was mainly reserved for the elite only. Again this political method kept India more apart than Han China. Both Han China and Mauryan/Gupta had the idea of a social hierarchy and the achievement of a status on that hierarchy. However the Han had less of a religious route than India in this sense. Han China had a course of study for all students known as the civil service exam. The passing of this exam would ensure and/or determine a student’s position in the government. India would have a religiously political setup where there would be a change in social status through reincarnation. At another point both Han China and India used religion in a way to help their political control. Han china’s political method underwent Confucianism which would allow everyone to have a good picture in their heads of a world that can be unified so as long as they follow their duties and follow an individual sort of role all the while. India had Hinduism as a form of political control. As it became popular under the Guptas, Hinduism was made the main religion which in itself unifies the people under one single religion. Han China was overall stronger when it came to that of political organization and the use of a standard language to keep the people unified. India still kept up similar characteristics with regionalism and Sanskrit but was not as strong. Both still had evened ideas to do with rising in social status and ensuring political control through religion.

ACT English for Math and Science People

How to Ace SAT Writing/ACT English for Math and Science People SAT / ACT Prep Online Guides and Tips Are you a math or science person who feels intimidated by SAT Writing or ACT English? Do you think that your natural abilities will prevent you from doing well on the Writing and English sections? This article should alleviate your concerns. I'll let you know how you can excel on Writing or English even if you're more skilled in math and science. Furthermore, I'll provide you with important tips and strategies that will enable your success. Why You Shouldn’t Worry If you're worried that you can't excel on the SAT Writing/ACT English section if you're not a published novelist with superlative reading comprehension and writing skills, let me ease your fears. With the right studying and ample practice, you can do well even if you're not a naturally gifted writer. Maybe you're worried that you won't be able able to understand the passages well enough. Not a problem. Even though the questions come from longer passages, most of the questions pertain to specific sentences or paragraphs. None of the questions require more than a superficial understanding of the passage. Perhaps you're concerned because you have a limited vocabulary, and you're not familiar with the big fancy words that have become associated with the SAT. Don't fret. Most of the vocabulary isn’t extremely complicated or abstruse (an old SAT world). The SAT has done away with very difficult vocabulary words. Do you feel like you struggle with grammar? Do you have no idea when to use a comma? Are you clueless about the difference between "there" and "their?" You can overcome these obstacles. The grammar questions are based on rules that can be learned fairly quickly. You don’t need to have a strong intuitive grasp of English and writing to correctly answer most of the grammar questions. Are you scared of the organization or transition questions that test your knowledge of writing style? The majority of the writing style questions can be correctly answered by using logic and employing basic strategies. 3 Awesome Strategies for Success I recommend using these strategies to do well on SAT Writing/ACT English as a math/science person. #1: Rely on Grammar Rules Instead of What Sounds Right For all grammar questions, try to identify the rule that's being tested. Keep in mind that some questions will test multiple rules. Keep in mind that some questions will test multiple rules. If there’s a grammar error, select the answer choice that corrects the error without creating any additional errors. Often, the SAT and ACT provide answer choices that sound right to many people, but they contain subtle grammar errors. By relying on your knowledge of grammar rules, you’re less likely to overlook errors and make careless mistakes. ACT Example Here's a question taken from an actual ACT. If you’re not familiar with the grammar rules for the ACT, this sentence may sound fine to you. You may not detect any obvious grammar error and select A. However, if you study ACT grammar rules, you’ll know that the shortest answer that doesn’t contain a grammatical error and conveys the same information as the original sentence will be the right answer. Also, you’ll know that the word â€Å"being† often indicates a wordiness error. The correct answer is C. SAT Example You'll see the importance of following grammar rules on this question from an official practice SAT. If you rely on what sounds right, you may miss the grammar errors in this sentence. Whenever you see a verb underlined, you need to ensure that the verb agrees with its subject and that the correct form of the verb is being used. Also, whenever a pronoun is underlined, you need to check to see that the pronoun has a clear antecedent and that the correct form of the pronoun is being used. In this sentence, the singular verb â€Å"was† corresponds with the plural subject â€Å"Harvey Houses,† and the singular pronoun â€Å"its† refers to the Harvey Houses, too. Both the verb and the pronoun should be plural. The correct answer is B. #2: Use A Systematic Approach for Reading the Passages Before taking the SAT/ACT, you should have a tested approach for reading SAT Writing/ACT English passages. There are multiple approaches you can take to reading the passages: sentence by sentence, paragraph by paragraph, answer as you go, or passage first. Read the article on how to approach ACT English passages or how to approach SAT Writing passages for more information explaining the various approaches and how to decide which one will work for you. Once you settle on the approach that works best for you, you’ll be able to maximize your efficiency and make the best use of your time. #3: Review Examples of Questions Related to Each Grammar Rule and Type of Writing Style Question The SAT and ACT use the same types of questions on each test. Reviewing each type of question will increase your familiarity and understanding of all of the different questions. You’ll be more comfortable with the content on the SAT/ACT. Create a study guide of questions from real ACTs/official practice SATs. Check out our articles in SAT Writing and ACT English to learn about all the different types of questions and for examples of each question type. Key Topics to Study If you’re not a reader or extremely proficient with English, you may struggle with questions that don’t conform to specific rules, like word choice and idiom questions. However, there are a number of topics you can study that are relatively straightforward and conform to rules that you should be able to understand. For a breakdown of the grammar rules you should know, check out my articles on the most important grammar rules for the SAT and ACT. Here are some of the most often tested topics that, even as a science/math person, you should be able to master with a little practice. I’ve linked to the related articles which thoroughly explain the rules you need to know and provide example questions. Punctuation SAT Writing and ACT English both emphasize punctuation rules. You need to know when and how to use commas, semicolons, colons, apostrophes, and dashes. While you may have no idea how to use punctuation right now, the punctuation rules tested on the SAT and ACT aren’t overly complex. Read our articles on punctuation, possessives, and commas. We break down all the rules and provide example questions. Transitions Transitions are more heavily emphasized on the SAT, but they're tested on both SAT Writing and ACT English. You need to know which transition word to use in a given sentence, and you need to be able to select the sentence that will most logically connect ideas in a passage. While transition questions can seem difficult to students who aren’t strong in English, there are some rules you can learn to simplify transition questions. Make sure to review our transition articles. Transition questions rely on logic, and I assume that’s a strength for all the math and science people. Wordiness and Redundancy As I mentioned previously, the basic wordiness rule is that a sentence should be grammatically correct and concise. The shortest grammatically correct sentence that conveys that same information as the original sentence will be the correct answer. On both the SAT and ACT, all else being equal, shorter is better. Review our wordiness and redundancy articles for example and practice questions. Verb Forms Verb tenses and forms are tested on both the SAT and ACT, but verb questions are more common on the ACT. If you know how different tenses are used and keep verb tenses consistent, you should be able to correctly answer the verb questions you encounter. Organization/Macro-Logic Both the SAT and the ACT test you on how to organize a passage. Macro-logic refers to knowing where sentences and paragraphs should go in a passage. You’ll be a asked where a sentence should be placed in a paragraph, and you’ll be asked where a paragraph should be placed in a passage. Basically, you need to remember that each sentence should logically connect to the sentence that follows, and each paragraph should logically transition to the next one. Owen Moore/Flickr Key Tips to Help You Correctly Answer SAT Writing/ACT English Questions Here are some important tips that will help you eliminate wrong answer choices and improve your score. Read the Whole Sentence This tip is extremely important for the SAT Writing and ACT English section. Most questions will ask you how to change the underlined portion of a sentence. Don’t just read the underlined portion. You need to read the entire sentence. For some questions, like transition questions and verb tense questions, you often need to read the surrounding sentences as well. If Two Answer Choices Are Functionally the Same, Both Are Wrong If two errors are functionally identical, both must be wrong. You may see this on redundancy, punctuation, or transition questions. Here’s a transition question from SAT Writing to illustrate this point. This is a transition question. You need to read both sentences to determine the relationship between them and select the correct transition to use. In looking at the answer choices, C and D are functionally identical. They can be used interchangeably; therefore, both answer choices must be wrong. Now, you only have to choose between A and B. Because the second sentence is illustrating the opinion expressed in the first sentence, the correct answer is A. â€Å"However† is used to indicate contrast. Don’t Fear No Change Some students think the NO CHANGE option can’t be right, but sometimes NO CHANGE will be the correct answer. In fact, on ACT English, NO CHANGE tends to be more common than expected if all the answer choices were distributed evenly. If a sentence doesn’t seem to contain an error, look at the differences between the answer choices to determine what concept is being tested. Then, look at the original sentence to ensure that there is no error pertaining to that concept or rule. Review: Key Takeaways To sum up the important points I've previously mentioned, here are the most essential things to remember on your quest to get a wonderful SAT Writing/ACT English score You Can Do It! This is the most important thing to remember. Even if you're a math/science person, you're capable of doing exceptionally well on the SAT Writing/ACT English section if you're diligent in your preparation. Grammar Can Be Your Friend There's no reason to think you have to be a professional grammarian to get a top score. While some of the grammar questions can be challenging, most of them apply to rules that can be learned fairly quickly with proper studying and practice. Targeted Practice Will Lead You to Your Target Score If you study and understand each type of question from real ACTS and the official practice SATs, you'll do well on test day. Again, make sure you're familiar with all the differenct concepts that are tested on SAT Writing/ACT English, and know the proper steps to take to correctly answer each type of question. Review our SAT Writing and ACT English articles for content instruction, example questions, and strategies. What's Next? If you're feeling very confident and want to strive for perfection, find out how to get perfect scores on ACT English and SAT Writing. Also, learn 8 crucial ACT English tips and 5 tips for SAT Writing. Want to improve your SAT score by 160 points or your ACT score by 4 points? Check out our best-in-class online prep programs. We guarantee your money back if you don't improve your SAT score by 160 points or more or your ACT score by at leat 4 points. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Writing and English lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

Bruce Dawes ability to concentrate experience into vivid and memorable images is discussed, referring to Big Jim and Life-Cycle.

Bruce Dawes ability to concentrate experience into vivid and memorable images is discussed, referring to Big Jim and Life-Cycle. THE POETRY OF BRUCE DAWEOne of the marks of a great poet is the ability to concentrate experience into vivid and memorable images. Discuss, referring to at least two poems.Over the forty-three years between 1954 and 1997 Bruce Dawe wrote more than 150 poems, each one a reflection or reaction to what was happening in his life. Dawe has the amazing ability to show readers what he is thinking and feeling purely from his poetry. Dawe uses his life and past experiences, drawing on them to create characters and occurrences that leave lasting impressions and provokes thought from the reader. Two of Dawe's poems that are excellent examples of Dawe's imagery are "Life-Cycle", relating the cycle of life to the football season; and "Big Jim", describing an Australian market seller. The reason that Dawe is able to describe these characters and events in so much detail is because he is able to use his past life experiences to enhance his writing.Yacht ZEPHYR on Sydney Harbour with (most likely) . ..Dawe, now aged 74, has grown up surrounded by the suburban Australian culture. Born in 1930, Bruce Dawe grew up in suburban Geelong, Victoria. Dawe was the fourth child, born into a family where the breadwinner was an unskilled labourer. This meant that the Dawe family was forced to move constantly, in search for work in the midst of the Great Depression. In spite of this, Dawe looks back on his childhood as a happy time. As a teenager, some of Dawe's poems were published in The Age newspaper, under the guidance of George Stirling, an influential English teacher. At the age of sixteen, Dawe left school; uninterested in the work given to him. Over the years that followed, he took up many jobs; including a clerk with a law firm, a salesman, an office boy...

Informational management Essay Example | Topics and Well Written Essays - 2000 words

Informational management - Essay Example These information flows cannot be ignored: they are potent and effective, and they are the basis f most really good decision-making. Generally, MIS deals with information that is systematically and routinely collected in accordance with a well-defined set f rules. MIS plays a major role in a company's informational process. Information that has major managerial planning significance is sometimes collected at golf courses. Such information is not part f MIS, how ever, one- shot market research data collected to gauge the potential f a new product does not come with in the scope f an MIS by our definition because although such information may be very systematically collected it is not collected on a regular basis. (SMITH 1991, 60-85; O'REILLY 1980, 684-96) Normally, the information provided by an MIS helps the managers to make planning and control decisions. Now, we will see, what is planning and control. Every organization in order to function must perform, certain operations. For Example, a car manufacturer has to perform certain manufacturing activities, a wholesaler has to provide water to its area f jurisdiction. All these are operations that need to be done. Besides, these operations, an organization must make plans for them. In other words it must decide on how many and what type f cars to make next month or what commissions to offer retailers or what pumping stations to install in the next five years. Also an organization must control the operations in the light f the plans and targets developed in the planning process. The car manufacturer must know if manufacturing operations are in line with the targets and if not, he must make decisions to correct the deviation or revise his plans. Similarly the wholesaler will want to kno w the impacts that his commissions have had on sales and make decisions to correct adverse trends. The municipal corporation will need to control the tendering process and contractors who will execute the pumping station plans. Often there are elaborate systems for information that assists operations. For example, the car manufacturer will have a system for providing information to the workers on the shop floor about the job that needs to be done on a particular batch f material. There may be route sheets, which accompany the rate materials and components in their movement through various machines. MIS has all the ingredients that are employed in providing information support to manager to making planning and control decisions. Managers often use historical data on an organization's activities as well as current status data to make planning and control decisions. Such data comes from a database, which is contained in files maintained by the organization. This database is an essentia l component f an MIS. Manual procedures that are used to collect and process information and computer hardware are obvious ingredients f an MIS. MIS sub serves managerial function, collects stores, evaluates information systematically and routinely, supports planning and cont

Feasibility Report Essay Example | Topics and Well Written Essays - 1000 words

Feasibility Report - Essay Example This trend is supported by the increasing demand of the tablets from the emerging markets around the world. In the study, many people revealed their preference to tablets to be based on its user-friendly nature, classiness and convenience. According to Richard Shim, an analyst and a member of the team who conducted the research, consumers continuously shift towards mobile computing against the traditional notebook, a trend that has picked up well in mature markets around the world. For example, tablet PCs are expected to grow by annual average of 28% in the next 5 years within the mature markets of United States, Japan, and West Europe. The challenge for HP is to ensure it manufacture tablets that are sleek and trendy, which will resonate with the increasingly trendy consumer. In a market where internet business giants such as Google and Microsoft have taken by storm through their flagship tablets in the market, it is logical to note that any failure by the HP to embrace the tablet m arket will deal a big blow to its market share. The strategy is to ensure the company maintains or improve its 16% market share around the global consumption of PC usage. Problem statement: While many tablet manufacturers have concentrated their tablet market share within the established or rather mature markets, HP has not involved itself in the manufacturing of tablets despite the growing trend in the tablet PC usage around the world. Companies such as Apple, Samsung, Microsoft, and Google have consolidated their market share in the tablet PC manufacturing, leaving HP still struggling with its notebook PCs. A point to note, however, is that many of these companies only focus their products towards mature markets. This trend leaves the gap in the emerging markets, which are expected to grow in equal measure in the projected year. HP can take a leap into the emerging markets, which seem to be catching up with the established markets in the tablet PC usage on a daily basis. However, this should not mean that HP needs to ignore the mature markets, which sets trends for the emerging markets. The company, however, can develop cheap but classy tablets to match the buying trends in emerging markets. A proper study, however, will be needed to ensure a pricing criteria, design and consumption trend is established. The goal of this study is to establish the consumption trend, both in the mature as well as emerging markets. Methodology: The research will largely be an internet based, and phone calls. This study will involve web searches on what customers of competitors say on online forums, design online questionnaires, as well as feedback forms for HP notebook users. This strategy will ensure that information about the established and emerging markets are defined, the customers’ behaviours, and the future business prospects of both markets. This research will include acquiring of products information, analysis of the existing brands, profiling of the users psych ology, and geographical information. Document Specification: Project description Windows 8 application has been used by different firms in enhancing both their mobile and tablet applications. This has been the case through combination with other apps to suite needs of the company. For instance, PageSuite is one of the firms that have integrated Windows 8 with other applications to suite