Behaviorism cognitivism and constructivism Essay

Behaviorism, cognitivism and constructivism Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All through history, education and philosophy have come out as ever-evolving pieces of disciplines that are not only interlinked, but also drivers of each other. This is because; education involves the process of passing down information from one informant to another person who will receive it. The way the knowledge or piece of information by the recipient or learner and the informant or teacher, forms the underlying features of the process of education and its overall effect on the society. In addition, there is evidence of numerous factions of educational disciplines that exist in the field and each requires a particular way or method of doing things. Natural sciences, biological sciences, social sciences, humanities and many other areas of educational learning that split from the mainstream disciplines as well as those that are discovered on a day to day basis in the continued development of ways to not only make education much easier, but also make the underlying mental and behavioral aspects.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On the other hand, without philosophy, it is arguably deducible that education and learning would not be in existences today. Practically, education and learning is one of the most important aspects of human life whose absence is an imaginable. Apparently, it is the historical and the proceeding developments and transformations of the philosophical concepts that shape the kind of processes, developments as well as outcomes involved in education. The link between education, theories and philosophies   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is in this light that the study of the concepts of structuralism, constructivism, functionalism and the modern behaviorism and cognitivism leads to the understanding that these philosophical as well as empirical studies on educational and learning concepts brings about the result that there has been a progressive development and logical sequence of events in the philosophies which in turn end up bringing about a difference in the understanding of the elements of learning in educations.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As such, this paper seeks to look deep into the basic definitions, concepts and effects of the cognitivism, behaviorism and constructivism. The process of this in-depth analysis is based on the basic players involved and the experiments that have been conducted as well as the other ones, which have the potential to prove the association of the elements. From the historical arenas of education processes to the modern conduction of education of various disciplines including aviation, it is possible for a well-crafted idea, full of valid data and logical relations and linking can be presented to bring about the achievement of this objective. In the end, it will be a requirement to join the dots that link these three concepts in such a way that the timeline and concept of use be made evident. With a broad look at each of the issues, the paper seeks to delve into the development and thus, delve into the proof that all these philosophies come ab out as a way of filling a loophole found in another or as a complimentary form of mitigation (Buckley, 1989). Behaviorism   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Prior to delving into the aspect of behaviorism, it is important to get in touch with the events and concepts that were developed way before this concept and how they have had an influence on the speed as well as the stepping stones for the procession to the eventual use of behaviorism as a way of discerning what happens and goes on in the learning and development process in education. The concepts of structuralism and functionalism have come out as being the key movers and shakers in this process (Kitchener & O’Donohue, 1999). For instance, the schools of thought bring out issues that are different but complimentary to each other such that one phenomenon in one is explained or illustrated by a concept in another. Structuralism is based on the basic nature of all that is in existence and how the basic and smallest particles of material such as atoms act in order to create a particular effect. In psychology therefore, this concept is used as a way of finding and understanding the internal processes of the mind as a way of knowing the human mental processes from the structural point of view. Functionalism, on the other hand, is a concept that seeks to come out with the principles of understanding the functional aspect of consciousness away from the structural perspective (Watson, 2008).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is from the foundations of the philosophers of the past who came up with experiments and concepts of structuralism and functionalism that the thinking process of creating behaviorism concepts. Having been first brought forth by the John Watson in the early 1900s, a plethora of written materials supported the idea that the study of behavior with a concentration on the extents to which the processes of actions and reaction come about are can be used to understand such concepts as those that influence human behavior (Kitchener & O’Donohue, 1999). Basically, this concept has its key focus on the two-way understanding of the multifaceted relation between a stimulus and a response to it. It is the endeavor of a good psychologist to understand how a stimulus, which is a specific action, event, or sensation that an organism is subjected to, the response on the individual. On the other hand, for the reaction or response of the subject, it should be possible to understand type, or better still, the specific stimulus that is responsible for the response (Buckley, 1989).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As a consequence of this, other affiliates and sub-branches of the conditioning and classical conditioning have come up as a result of myriads of empirical experiments. Thus, as Watson puts it, in a particular environments, well placed conditioned training as well as the little regard to phylogeny or potential, any individual organism is capable of becoming what they are expected, trained or conditioned to be (Watson, 2008). Cognitionism   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Whereas the concepts and principles of behaviorism have been used for a long time to come up with an understanding of the underlying and deep-seated issues in learning processes, there was need to understand the process of learning with the point of view that emanates from the study of the thought process, information processing and manipulation as well as the effects on learning. As such, from the early times of scientific and philosophical propositions, it is noted that the search of the understanding of the learning process is spotted with a spectra of footprints of scientists and scholars (Jahnke & Nowaczyk, 1998). Though they use a mixture of various earlier concepts, Charles Darwin’s evolution theory states that from the onset of existence of life, organisms have gone through changes within and without their species in a bid to participate equivalently in the competitive world of the survival for the fittest as well as Deweyâ €™s spiritual approach tend to agree on one thing; that organisms and human beings undergo gradual development and depending on the environment, there are possible modifications that come about in order for the organism to better live in their environments. It is for this reason that all eyes then focused into the exploring the key influencer of consciousness and thought as well as the varying effects that come from it (Shettleworth, 2010). Through a number of experiments, it was found that the though process and what affects it, play an important role in determining the learning ability, process and outcomes involved. Apparently, in as much as structuralism and functionalism come close to helping understand the internal process of learning; they are just basic foundations and stepping stones towards the understanding of behavioral, cognitive as well as constructivism. This means that even though Watson puts it across that through behavioral condition in a suitable environment, one can become whatever they are conditioned to be by learning, there are a few variations that can only be explained via the understanding of cognitive processes. Basically, it is a known fact that performance in assessment procedures and tests come out differently for different people. This is because there are a difference in the cognitive aspect of learning that is manifested in the motivation, age and level of intelligence, personality and other traits that influence an individual’s ability to learn. It is also of importance in the understanding of the processes that bring about the differences between the reflective and the impulsive persons as well as turning the stones covering the facts about crystallized and liquid intelligence. One of the most outstanding aspects of cognitivism is the fact that it is related to treatment and not stimuli as in behavioral models. As such, visual effects in learning process, signs, classroom structure, motivation and teaching methods are among the factors to consider when the subject is under study for the cognitive aspect of learning (Jahnke & Nowaczyk, 1998). Structuralism   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Notably observed as one of the most dominant forms of education theories that the modern arena of education is based, is presents itself as the latest used form of model by many. Constructivism is defined as the ability of the student or the learner to perceive a new piece of information, store it in the memory and add it to the already existing information in the memory such that the end result is a learning process that is composed of a knowledge based on various building blocks acquired over time. The student, having gone through experiences, read or learnt about the information prior to the current information learnt, is able to add up or relate the piece of information, makes a connection and derives a meaning or conclusion from it. As such, this method is seen as being one that links both the processes of learning involving practical and theory. Through this, it is more possible to the learner than ever before, for the learner to ful fill the main role of education; to make a meaning of life and the thing that surround the human race (Shettleworth, 2010). Application in the aviation industry   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Logical reasoning and actions that come as a result are of great importance in every working or professional environment. It is important to note that, some more than others, workforce environments require great precision, stability of the mind as well as accuracy of thought in the bid to bring about excellent completion of tasks or assignment. The aviation industry is one of such fields of work, which need great and well-regarded ways of doing things that will come out as evidently efficient and effective. It is for this reason that all involved in this process from their time of training and learning need to be percolated in terms of ability and mental acuity (Reed, 2007). Once this is done, all should be subjected to the widely ranging learning processes that are based on the models mentioned above. Through studying of the learning process with regard to behavior, spatial skills, interpersonal intelligence, intrapersonal intelligence, a bility to link pieces of information and fix a problem in the shortest time possible, it is possible to come out with fully baked personnel for the field of work. Even though these methods of evaluating learning processes act as complimentary aspects of the others, it is important to note that many situations vary with what they demand from the person in charge. For this reason, subjection of the learning subject to each of them before evaluation of the ability to use all in combination is a vital idea for the potential personnel for the aviation industry. Moreover, it is through these educationally proven processes that one’s abilities, limitations can be determined, and recommendations made as to the kind of departments in which one is able to fit in. Generally, these educational theories and philosophies have logically evolved over time in a bid to bring about advancements in the field of education and learning process (Reed, 2007). References Buckley, K. W. (1989).  Mechanical man: John Broadus Watson and the beginnings of behaviorism. New York: Guilford Press. Jahnke, J. C., & Nowaczyk, R. H. (1998).  Cognition. Upper Saddle River, N.J: Prentice-Hall. O’Donohue, W. T., & Kitchener, R. F. (1999).  Handbook of behaviorism. San Diego, Calif: Academic Press. Reed, S. K. (2007).  Cognition: Theory and applications. Australia: Wadsworth/Thomson Learning. Shettleworth, S. J. (2010).  Cognition, evolution, and behavior. Oxford: Oxford University Press. Watson, J. B. (2008).  Behaviorism. Tucson, Ariz.?: West Press. Source document

Le Petti Gourmet

Jim O’Connor, President and Owner of Le Petit Gourmet, received a shocking phone call while vacation in California, which informed him that his business is going to shut down indefinitely due to the outbreaks of hepatitis A in his catering facility. Le Petit Gourmet was a family catering business that had been operating in the Denver metro area for more than 30 years. Le Petit employed between 150 and 200 people, 75 of whom were full time. Along with Le Petit was perceived as the most expensive and upscale caterer in Denver, O’Connor also want his business to be known for good food on all levels, from cookies to lobsters. Le petit Gourmet’s business had been on the upswing in recent years. On November 22, Health Department notified O’Connor that his kitchen manager infected by hepatitis A, and by Nov 30, the doctor confirm the case. Due to the further outbreak on Dec 30, Le Petit Gourmet is being shut down completely, and the health departments have ordered food-service workers in metro Denver area to using gloves or utensils when handling food in prevention to hepatitis A. In addition, Le Petit Gourmet employees were forbidden to work as food-handlers anywhere else until January 31. When he returned from San Francisco, Jim O’Connor found that his business and family were under siege. The media, his insurance agents, lawyers, and health department inspectors, Le Petit employees and customers were waiting for his explanation on how he going to handle the hepatitis outbreaks. Initially, he hired a public relations firm to assist him, but decided that he needed to take a more active role to save his business. First of all, he personally called the victims of hepatitis and apologized for what had happened. He also meets with his employees to calm their fears. Afterward, he make sure that his company will have enough cash flow on hands to handle this crisis by delaying payment to his vendors and negotiated a larger mortgage, because he realized that he doesn’t have income for undetermined amount of time. To win back the public on their side, O’Connor and his staff decided to dumped $45,000 of food products into the trash. Many of these items were unopened and frozen products, not part of the infected food. O’Connor was able to maintain his employees during the outbreaks, he honestly tell them that pay cut was imminent in the future, but if your stand by me and help me, I will commit to pay you back when the business is getting better. He also states to the employees that the infected person have been left Le Petit Gourmet, we are very safe working here in Le Petit Gourmet. When he have all the information he need, he held a news conference at the Le Petit Gourmet facility and explained what had happened and what he and Le Petit Gourmet prepared to do about the crisis. During the outbreak periods, other catering companies was worried that this crisis would effects their companies, so they mailed out letter to inform their clientele that this only happened to Le Petit Gourmet and will never happened against them. Due the O’Connor and his staffs diligent works, Le Petit Gourmet finally reopened on January 11, and they have their first catering job on January 14. Main Issues The main issues for this case was how O’Connor able to handle this crisis with ease and win back the reputation for his business. When the crisis first happened, O’Connor is put in a very tough spot, not only that he has face the media, health department, employees, etc†¦ they all waiting for him to inform them what is really happened behind this mess that cost by Le Petit Gourmet. I think that O’Connor did excellent job step by step to get his business reopened and back to business as soon as possible. First of all, he realized that he not going to have enough cash flow on hands to solve the problem, because he will have no income for long period of time due to the out breaks. Smartly, he asked his vendors for a delay payment, and also negotiated a larger mortgage to make sure to have enough cash on hand to solve the crisis. Money could be use to compensate the victims or pay for attorney fees, and also need to pays his employees. Second of all, he was acting as a public relations spokesperson, who called all the victims and apologized for what had happened. He also met with his employees to calm their fears by telling them that the individual to whom the initial outbreak had been traced had already left the company, we are in a very safe working environment. He honestly told his employees that pay cut were imminent in the immediate future and their long-term status at Le Petit Gourmet was cloudy, but if they can stay on his side during this difficult time, he will make commitment to help them later on. In addition, he also dumped $45,000 dollars of food products into the trash, to inform everyone that everything that has to do with hepatitis A will be destroyed and nothing will be held. I am most impress with O’Connor was that he didn’t shy away from the media, after he gather all the information he needed and collected himself personally, he held a new conference at the Le Petit Gourmet facility and explained what had happened and what he and Le Petit Gourmet as a company were prepared to do about the crisis. Finally, due to the diligent works from O’Connor and his staffs, Le Petit Gourmet was finally reopened on January 11, and got they first catering job on January 14. I believe that O’Conner manage everything very well during the crisis, he win back the reputation of his company by holding a news conference and inform everybody what has happened, and win back his employees by honestly tell them what is going to happened in the future, he didn’t hide anything from anyone. He tells everyone what he thinks and what he going to about it.

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Creative piece of writing and rationale - Essay Example Thus, realities of life give birth to the formation of literature. Looking into the history of the world at large, it becomes obvious that all human societies have worked for the preservation of their culture in the form of poetry, art, sculpture, drama, paintings and other forms of creativity. It is therefore ancient Greek philosophers and thinkers have discussed literature in their lectures and writings. Plato has also analysed literature critically with special focus on poesy. He has declared poetry as mere imitation of life, and a true literary genre presents the actual picture of patterns of life without concealing the bitter facts it maintains. Aristotle, in his renowned Poetics, views men mere objects of imitation. â€Å"Since the objects of imitation are men in action, he argues, and these men must be either of a higher or a lower type, it follows that we must represent men either as better than in real life, or as worse, or as they are. It is the same in painting.† (A ristotle: Poetics, Chapter 2) Poetry, drama, novel, fiction, prose, essay, short story and sonnets are the main literary genres, among which romance maintains the most significant place that has captured the attention of the readers especially during the modern and post modern times. Different scholars have defined the term romance differently. Usually romance is attributed to those pieces where both the theme and the events present the story in comparatively more glamorous and adventurous way. â€Å"Something grander†, Peck & Coyle view, â€Å"than the novel’s familiar concern with social issues is involved in the romance, because it suggest a search for some truth beyond that which we might encounter in ordinary experience.† (1989, p 118) Romance is especially attributed to English and American literatures, from where it has successfully completed its long excursion in a systematic and persistent way. â€Å"A romantic novel†, Wikipaedia

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Aspects of Japanese uniqueness (history, culture, economics, etc) - Essay Example The major changes include the increased participation of women in paid work, the reduction of family size and the replacement of rural with urban lifestyles. The prosperity of Japan covers the discrimination and the unequal wealth distribution, which is channeled at some Groups. This paper will explore the uniqueness of Japan, including its culture, historical events and the country’s economics. One aspect of Japan’s unique history and economics can be traced to the introduction of many reforms, primarily by the Americans. One of the crucial areas of the reform agenda was that of women’s rights, where men and women were declared equals, followed by the women suffrage of 1946 and the promotion of education for women.2 Examples of the changes emanating from the reforms included the formation of 26 women’s universities, as well as the employment of 2,000 female police officials. In 1947, there was the passage of the equal pay policy. These policy changes and the reforms that emanated from them made the reconstruction of the Japanese economy and its production facilities faster than those of other countries that were left behind in the area.3 For example, instead of depending on the labor input of men to rebuild its infrastructure and to grow the national economy, Japan relied on the input of its male and female populations: the huge laborforce enabled it t o advance faster than other national economies. The unique historical changes of Japan and its economy can also be traced to the reduction of family size, which became evident during the 1950s, following a change of attitudes towards the family system and marriage.4 The changes included getting into marriage late, working prior to marriage, and giving birth to fewer children, so that they can remain actively involved in employment among other lines of productivity. The reduction in the size of the family – where many of the marriages are arranged and the women are

Poetry College Essay Example | Topics and Well Written Essays - 1250 words

Poetry College - Essay Example People were kidnapped or trapped in a manner to be tortured only to attain the money. Stealing, robbery, theft were increasing day by day. It was not only suffering in life but terror of slaughtering getting high to its peak. Blacks were suffering from the injustice of Whites, poor were suffering from the miseries country facing due to the colonizing, Children were killed, a totally a horrifying condition was being seen in the country which was only be settled down by changing the thoughts of mind and soul. Many of the authors and poets in addition with the politicians and government tried psychologically to eliminate the major crimes like, terrorism of slaughtering, racism, tortures and literate people from the sufferings and miseries faced by the country due to diasporas and colonized. Margret Atwood, one of the famous Canadian writer known for her novels, but is a good author and writer to brief poems, articles, short stories and few she worked for television and movies as well. She was born in Ottawa, Ontario on 18 November, 1939 and started her writings since she was young. She qualified herself in English literature and taught English for some time in University of British Columbia. She was near to nature and wrote many poems and novels about the environment, personalities, and natural world. Moreover, she was a fervent writer for the kids and though wrote many poems and short stories for them. She was a keen observer and wants to participate herself in the efforts to make the country hygienic to breath in freely. She enthusiastically wrote many short stories and poems to tell the world and the people of her country what they are suffering with and morally help them to eliminate the crimes. "Footnote to the Amnesty Report on Torture" was written in 1978. It wa s a poem compiled in simple English explaining the conditions of the torture chamber along with different shocking and horrifying images in the poem about the torture chamber showing the harsh features of politics. She from the very first stanza clarified the view of the torture chamber by resembling it with something very worst. She made the readers imagine that it neither resembles the dungeon with cob webs, nor it reminds you of opera sets which are being fully designed but by words the dangerous one. It actually looks a lot like to a dirty, grimy, smutty and unclean railway station. However, this railway station is being cleaned every time by a hooked man but still it smells stinky as if it's a hospital with the smell of antiseptics and spirits. These stinky smells are in cooperated with the smell of blood. Her simile for the smell of the blood is equivalent to the one rising from the butcher's shop. She in her following stanza of the poem mentions the briefs about the man working there as a sweeper, cleaning floors all the time. This man cleans all the remnants spread all over the chamber the previous night. The torture is so harsh that people who are brave they forgets their bravery, innocent people may die, their torn fingers, or may hacked tongue are thrown away. To this all that cleaning man is grateful that e has this job to clear vomit, covering the dead bodies or collecting fingers rather than breaking or killing somebody. The words, Margaret Atwood used in the poem "Footnote to the

The Responsibility Project Essay Example for Free

The Responsibility Project Essay Ethical principles contribute and can be utilized to address the organizational issues. This paper will discuss the way ethical principles get used for addressing the issues. This paper includes the information of a short film which is retrieved from the Responsibility Project web site. The paper includes several discussions which are; why are the issues in film are important? What role do external social pressures have in influencing organizational ethics? How might these issues be relevant to organizational and personal decisions? What is the relationship between legal and ethical issues as shown in the film? Why Are the Issues in the Film Important? Good vibration is a whimsical, which is an animated tale tells about the community responsibility and the cost of being complacent. This film is more focused on the community responsibility; there is the same issue which is found here about the organizations and communities. This film has presented a scenario where the whole employees of an organization make fun of the helpless individuals as these individuals are getting hurt tripping on the loose brick in the sidewalk. After a while several people get injured and an elderly gentleman came walking down the sidewalk. After that an employee opened up the window to warn the elderly gentleman and showed him he caution sign so he wont get injured. A specific problem of this film would be that instead of someone taking the charge to solve the issue, everyone planned to laugh on the individuals who were getting hurt through the loose brick. There are many organization which deals with the same kind of personalities. There are times when an individual found a problem in the organization, but instead of solving that the one just ignores the issue and make fun of that. The main problem with such issues is, they get ignored for a very long time and then become incurable and cause big loss to the organizations and people associated with it. External Social Pressures and Organizational Ethics The factor external social factor plays an important role in influencing the organizational ethics. At a time there would be many stakeholders and most of the time their interests overlap. Stakeholders include employees, customers, shareholders, and communities. Enron for a general example created a series of off-the books partnership which were used to hide the Enrons massive amount of debt and increase its share prices. This attempt was made to attract new share investors and to maintain the present stakeholders (Trevino and Nelson, 2006). If the outside world would know the financial situation of Enrons condition, then he would have been gone very down so quickly. Enron was trying to get time to bring the business afloat. This is the one major example which reflects how external social pressure would force the organization to make such steps normally. If the more stakeholders are involved within the organization then, there would be more chance of having overlapping interests between stakeholders. Organizational and Personal Decisions There are many issues which can take place within an organization, internally and externally. There are some major issues which can force an organization to discard their ethical and legal responsibilities in an attempt to save their organization. There are times when organization considers these decisions as the best available option to make implemented till the time the organization dont understand how serious and wrong these decisions were. or an example the Enron scandal was a case where the employees was aware about the processes which include illegal and unethical activities in the organization, but none of them took a step to stop these activities to be happened. The short film has talked about this case earlier. When the problem gets exploded everyone took a side to save themselves. at many times an organization need to understand what can be the best option for everyone involved in the organization which would be legally and illegally, rather than the organizations financial status. In the case of Enron it would be better if the organization published their financial status instead of hiding it for so long as they did. Through this attempt the organization hurt many individuals directly and indirectly to fill their bankruptcy. Relationship between Legal and Ethical Issues Most of the time there is a relation between the legal and ethical issues. As there are some acts, sometimes which can be unethical and that would also be illegal at the same time. As the film mentioned in its cenario, that people were laughing at the individuals who was getting hurt through the loose brick, instead of solving that problem. There is a ethical issue in this particular scenario but not a legal issue. The people should fix up the problem through putting a sign board over there. This particular scene is not having the illegal act but i strongly believe that it was the ethical responsibility of employees to fix that problem. Conclusion This particular short film portrayed that, what can happen within an organization if none of the employee’s steps up and takes action. The old saying goes, â€Å"One bad apple can ruin the bunch. † The same can be said with ethical and legal responsibilities within an organization. Although the external social pressures may influence the organizational ethics, the organization needs to maintain their legal and ethical standards for the good of society and the growth of the organization as a whole. Organizational and personal decisions are also influenced by organizational issues. A fact which is legal does not necessarily mean that it is ethical as well.

Marketing Strategies Of Tomato Farmers

Marketing Strategies Of Tomato Farmers He got the Teachers Certificate at Mount Mary Training College; Somanya in 1998. He successfully earned a Diploma in French Studies Diplome Universitaire dEtudes Franà §aises DUEF at, University of Abomey; Calavi, Bà ©nin in 2007. He further studied at the Kwame Nkrumah University of Science and Technology (KNUST), Kumasi and attained B.A. (Honours), French and Sociology and Social Work in 2008. He enrolled again in the Kwame Nkrumah University of Science and Technology (KNUST) Business School and studied Master of Business Administration (MBA) Marketing 2011. He has taught in many schools including Botokrom D/C JSS, Grace D/C JSS both in the Brong Ahafo Region, Infant Jesus at Ayeduase, Kumasi. He served as a Research and Teaching Assistant in the Department of Modern Languages of KNUST. He is currently teaching French and English at Jachie Pramso SHS. Keywords: Marketing strategies, Tomato farmers, Liberalized economy. Abstract This study was conducted in connection with the Master of Business Administration (MBA) dissertation at Kwame Nkrumah University of Science and Technology-Kumasi, Ghana. Purpose: In the mist of intense trade liberalization and globalization when localization and protectionist policies are discouraged, this study sought to find out the role of formal marketing strategies and technology in sustaining increased profitability of tomato farmers in Ghana. Methodology/Approach: Empirical research was conducted by collecting both primary and secondary information from a sample of 450 tomato farmers, traders and tomato factory personnel. The data from tomato farmers, traders and the tomato factory were accessed through questionnaires and an in-depth interview. Findings: Formal marketing strategies and technology are complementary factors in the determination of the profitability level of tomato farmers. Farmers who well combine formal marketing strategies with technology are successful. Technology without formal marketing strategies or the vice versa negatively affect tomato farmers profitability. Tomato farmers should adopt formal marketing strategies and apply the latest technology. Introduction There is a plethora of literature on marketing strategies that accentuates the imperativeness of marketing functions in organizations. As a result, marketing practices of Small and Medium-sized Enterprise (SMEs), Large and Multinational Companies as well as Not-for-profit Organizations have interested researchers in our recent era. In recent years there have been signs of substantial research interest in marketing practices of SMEs (Sengupta, 2006). Most of these studies have indicated the role of marketing to be critical in the sustainability of the small firms (Sengupta, 2006). Marketing strategies are extremely vital to organisations corporate goals of achieving high revenue. Given that a firms survival depends on its capacity to create value, and value is defined by customers (Day, 1990), marketing makes a fundamental contribution to long-term business success. However, businesses that concern themselves with rigorous evaluation of marketing results are in the minority (Ambler, 2000). Researchers widely agree that marketing in small firms differ from that of their larger counterparts (Fillis, 2002; Gilmore et al., 2001; Hill, 2001a; Coviello et al., 2000). Small firm marketing has been characterised as haphazard, informal, loose, unstructured, spontaneous, reactive, as well as conforming to industry norms (Gilmore et al., 2001). Stokes (2000) adds that in small firms, marketing is used for the needs of the moment and only little attention is paid to plans, strategies and analysis. However, this is in contrast of marketing in large firms, which is seen as formal, planned and well structured. One reason for this difference is that small firms have certain limitations. Compared to their larger counterparts, small enterprises have limited resources related to finance, time and marketing knowledge (Gilmore et al., 2001). Consequently, complex theories and sophisticated processes seem to be inappropriate in small enterprises (Hogarth-Scott et al., 1996). Despite the differences, it has been noted that the basic marketing concepts, such as segmentation, customer orientation, targeting, positioning and seeking for competitive advantage apply to small as well as to large enterprises (Hogarth-Scott et al., 1996). According to Rolle (2006), in the light of the incidence of huge post harvest losses in Africa and new challenges faced under trade liberalization and globalization, serious efforts are needed to reduce post harvest losses, especially of fruits and vegetables. This would include linking operations and actors involved more closely and systematically, modernizing marketing infrastructure and technologies, capacity building of individual actors, and strengthening the policy or institutional settings for better marketing. Obviously, post harvest management determines food quality and safety, competitiveness in the market, and the profits earned by producers. The post harvest management of fruits and vegetables in most developing countries in the sub-region is however, far from satisfactory. The major constraints include inefficient handling and transportation; poor technologies for storage, processing, and packaging; involvement of too many diverse actors; and poor infrastructure (Rolle, 2006). Definition Most scholars on the theme of marketing strategy attempt defining it with broad encompassing concepts and statements. Baker (1978) considers it as being a broad means of achieving given aims. While Luck and Ferrell (1979) simply define it as being fundamental means and schemes. Kotler (1976) thinks it is the grand design to achieve objectives. Some of the definitions of marketing strategy by some scholars are based on marketing concepts such as the marketing mix, the product life cycle, market share and competition and positioning. Foxall (1981) defines marketing strategy as being an indication of how each element of the marketing mix will be used to achieve the marketing objectives. Chang and Campo-Flores (1980) proposed product strategy, the distribution strategy, sales promotion strategy and pricing strategy. While Jain (1981) agrees with them, Udell (1968) simplifies marketing strategy as price and non-price strategies. Kotler (1965) and Baker (1978) outline that; the marketing s trategy for a particular product needs should be modified as the product moves through the various stages of its PLC. Bloom and Kotler (1975) explain the issues involved in marketing strategy to be linked to the market share base. They suggest that a company can identify its optimal market share given a particular set of conditions. Once identified, it needs a strategy to achieve the optimum. In line with Buzzell, Gale and Sultan (1979), they agree that a company can choose to build, maintain or even reduce market share alternatively labelled as building, holding and harvesting. Another approach from the literature in the explanation of marketing strategy is the utilisation of the concept of positioning. Wind and Claycamp (1976) explain a products position as its overall situation in the market relative to its sales, market share and profitability. Positioning is the selection of a marketing from a range of alternatives (Cravens, 1975 ). Segmentation as a Marketing Strategy Some researchers consider skilful segmentation as marketing strategies and as such convince marketers to apply them. The goal is to find several homogeneous groups that differ maximally across one another. They suggest segmentation options and techniques. Dickson and Ginter (1987) convincingly argue that the demand functions should be the theoretical basis for segment definition. They add that other bases for identifying or defining segments will be useful only to the extent that they correspond empirically to these demand functions and lead to identification of the true market segments. Thus, the choice of segmentation variables and the relationship of these variables to the differences in demand functions determine how successfully distinct segments are found. Relationship Marketing as a Marketing Strategy Grà ¶nroos (1983 and 1980) develops the customer relationship life-cycle model, originally called the marketing circle, to cover the long-term nature of the establishment and evolution of the relationship between a firm and its customers. According to Grà ¶nroos (1989 and1990), to establish, maintain, and enhance relationships with customers and other partners at a profit, so that the objectives of the parties involved are met is relationship marketing. This is achieved by a mutual exchange and fulfilment of promises. Such relationships are usually but not necessarily always long-term. Establishing a relationship, for example with a customer, can be divided into two parts: to attract the customer and to build the relationship with that customer so that the economic goals of that relationship are achieved. Berry and Parasuraman (1991) propose that: Relationship marketing concerns attracting, developing, and retaining customer relationships. Gummesson (1994) proposes that: Relationship marketing (RM) is marketing seen as relationships, networks, and interaction. Sheth (1994) defines relationship marketing as: The understanding, explanation, and management of the ongoing collaborative business relationship between suppliers and customers. Sheth and Parvatiyar (1995) view relationship marketing as: Attempts to involve and integrate customers, suppliers, and other infrastructural partners into a firms developmental and marketing activities. An integral element of the relationship marketing approach is the promise concept which has been strongly emphasized by Calonius (1988). According to him, the responsibilities of marketing do not only, or predominantly, include giving promises and thus persuading customers as passive counterparts in the marketplace to act in a given way. A firm that is preoccupied with giving promises may attract new customers and initially build relationships. However, if promises are not kept, the evolving relationship cannot be maintained and enhanced. Fulfilling promises that have been given is equally important as a means of achieving customer satisfaction, retention of the customer base, and long-term profitability. However, some of the scholars have a different perspective of marketing strategy extending its boundaries to affect departments and units of the business. For instance, marketing strategy is viewed as a mechanism that not only guides the SBU in its relationships with its environment, but also influences and shapes its internal structures, processes, and operations (Hambrick, 1980; Miles and Snow, 1978). The Business Dictionary defines marketing strategy as a written plan (usually a part of the overall corporate plan) which combines product development, promotion, distribution, and pricing approach, identifies the firms marketing goals, and explains how they will be achieved within a stated timeframe. Various articles analyze marketing strategies of organisations (e.g. Shaw and Wong 1996; McBurnie and Clutterbuck 1987; Hooley and Lynch 1985; Lai et al. 1992; Siu 2000; and Siu and Liu 2005). Nonetheless, the majority of research concentrates on large firms and few on farmers especially tomato farmers. There are some pertinent questions that need further research. Our investigation sets out to analyze the marketing strategies of tomato farmers in the liberalized economy of Ghana. The specific objectives of study of our study are to: assess the marketing strategies of tomato farmers; establish the viability of the tomato farming; evaluate the impact of technology on profitability in tomato farming. The research also attempts to seek answers to the following questions. What marketing strategies are pursued by tomato farmers? How viable and is tomato farming? What is the impact of technology on profitability in tomato farming? The article is grouped into four main parts. The first part contains introduction including background of the study, the problem statement, objectives of the study and research questions. The relevant literature review and hypotheses are shown in the next section. Method adopted for the study, data and hypotheses testing are found in the third portion of the article. The last segment of the article covers findings, conclusions, and implications for business marketing practice. Literature and hypothesis Least successful Most successful Formal Marketing strategies without technology Formal Marketing strategies with technology Informal marketing strategies and lack of Technology Technology without formal marketing strategies Least successful Figure 1 Conceptual framework marketing strategy and technology diamond Figure 1 above describes a model of marketing skills with technology being complementary variables for the success of marketing tomatoes. Thus, H1 Formal Marketing strategies with technology will positively affect tomato farmers profitability. H2 Technology without formal marketing strategies will negatively affect tomato farmers profitability. H3 Informal marketing strategies (head vending, open market display vocal announcement etc.) and lack of Technology will negatively affect tomato farmers profitability. H4 Formal Marketing strategies without technology will negatively affect tomato farmers profitability. In part as a consequence of structural adjustment, import quotas in Ghana were abolished in 1992 and tariffs for imported agricultural produce have been reduced to 20 percent. As a result, tomato paste imports into Ghana amounted to over 78,000 tons of paste per year of which 12,000 tons were exported after they were repackaged. This suggests domestic tomato paste consumption in Ghana of around 66,000 tons in 2007. Available figures indicate that from 1991 to 2002 the quantity of imported tomato paste rose from 3,600 tonnes to 24,077 tonnes. In addition the value of tomato paste imports also rose from US$5.3 million to US$17.5 million over the same period (Meenakshi, 2006). (Trusty Foods Limited) TFL has alleged that importers use under-invoicing to compete in the Ghanaian tomato paste market and this enables them to command a larger market share. Available evidence suggests that so dramatic has this rise been that Ghana currently ranks second as a destination for imported tomato pas te (Meenakshi, 2006). The import surge has been such that trigger volumes were breached in 2000 and 2002. Major exporters of tomato paste to Ghana from 1999 to 2003 have been Italy (36%), China (16%), USA (8%), Spain (7%), Turkey (7%), Greece (6%), Portugal (5%) and Chile (5%). The quantity of imported tomato paste rose from 3,209 tonnes in 1998 to 24,077 tonnes in 2002. As a result, the potential growth of the domestic tomato sector has been hampered. Elizabeth and Shashi (2010) however think the local industry cannot satisfy the demand for tomatoes. At current market prices for tomato, domestically produced paste typically will not be competitive with imported paste from the EU and China (Elizabeth and Shashi 2010). They find out that Ghana has neither sufficient supply of fresh tomatoes, nor sufficient processing capacity even if production of fresh tomato increased, to supply the market at current demand. Ghana has a total processing capacity of 1200 tons of fresh tomato per day (500 tons at Trusty Foods and Northern Star, and 200 tons at Afrique Link Ltd in Wenchi). They conclude that Ghana would not be able to produce locally all the tomato paste that is currently imported for domestic consumption, using the three existing large processors. Boateng (2011) finds that Ghanas tomato industry has expressed concern about developments in the import of tomatoes and tomato paste. The National Tomato Traders Association (NTTA) has alleged tomato imports from neighbouring Burkina Faso in particular pose a threat to their livelihoods. Morris and Brady (2004) found that many small farmers, increasing profitability may result from the development of non-traditional agricultural enterprises, non-traditional crops, markets, and/or adding value to products may be the key in todays agriculture. Thus the production of different crops, and/or improving some foods, from simply marketing them raw to preparing them in different forms, and therefore adding value to them, appears to be a promising alternative for many growers. In the agricultural sector adding value can contribute to farmers maximisation of their produce, both in quantitative as well as in qualitative terms, while at the same time they benefit commercially. Not agreeing entirely with earlier researchers, Born and Bachmann (2006), realise that adding value to farm produce, while not a panacea to cure existing food-related challenges, can provide some relief, either directly or indirectly to many farmers. In commercial terms, adding value can take place at farmers markets, where farm operators can avoid middlemen and maximise their sales (Kirwan, 2004 and Abel et al., 1999). In this regard, Brunori and Rossi (2000,) found that in some communities, selling directly to consumers allows farmers to employ more family labour and increase the value-added on the farm. Along these lines, Born and Bachmann (2006) indicate that there has been a tremendous growth in adding value to raw agricultural products, and that value-added products can make a positive contribution to the community (Born and Bachmann, 2006). The process of adding-value to foods can be as simple as packaging lettuce or other foods, however, many other forms exist: food processing and marketing (Falk, 2002), distributing, cooking, combining, churning, culturing, grinding, or labelling (Born and Bachmann, 2006). Adding value to foods can increase food variety, as well as food availability, particularly when fruit, vegetables and other food leftovers that otherwise would be discarded are further processed into conserves, pickles, sauces and many other varieties of food products. Fulton (2003) explains that increasingly, farmers are creating producer alliances with other growers and investing in value-added business activities as a marketing strategy. In the study of Hee and Jae-Eun (2011) they found that organic food retailers develop effective marketing strategies emphasizing ecological beauty or product safety to satisfy the values of potential consumers. The study also suggests that these retailers try to change consumers perceptions of higher prices to affordable prices using marketing strategies (e.g. discount, advertisement, new product development), which make consumers believe that they are capable to buy organic personal care products. Organic personal care product retailers attract potential consumers by displaying their products near the organic food sections at a grocery store. Organic personal care product retailers develop combine management activities called co-marketing with organic food product retailers. In addition, food networks is another strategy. Renting et al (2003), realise that some UK supermarkets buy and add value to fresh produce bought from farmers, including in the preparations of fresh salads and pies (Fearne and Hughes, 1999). In this process, consumers are introduced to local produce and presented with the products transformation into meals for their convenience and delight. Despite these proactive efforts by some supermarkets, such as in improving quality and safety standards, or in purchase integration and consolidation (Reardon et al., 2003; Weatherspoon and Reardon, 2003), large supermarkets have also contributed to major negative impacts among small, independent food growers. For example, in some cases supermarkets presence has resulted in the exclusion of small farms (Reardon et al., 2003; Weatherspoon and Reardon, 2003), squeezing and threatening the very existence of this group of food producers. With regard to promotion, print media like teen magazines as well as magazines dealing with sports or animals, represent an appropriate communication channel for directly addressing juveniles (Angelika and Ulrich, 2011). In comparison to the communication channel; television, print media mainly have the advantage of being more affordable (Dammler et al., 2000) for producers of organic products as many of these are small- or medium-sized companies. In general, print media only reach smaller groups of people and their stimulus is less intensive. However, it can be applied efficiently to systematically address target groups with high involvement for particular topics (Dammler et al., 2000). In order to enhance a positive image of organic products furthermore, testimonials, such as celebrities from music, movies, television or sports represent relevant persons of identification were utilized in ads (Blackwell et al., 2006). Communication measures should increasingly encompass those channels that attract customers: chat rooms, weblogs and podcasts. Communication with juveniles is seen as one of the most promising and challenging marketing measures of the future in order to increase their involvement in organic food (Niessen, 2010). In countries with successful domestic tomato processing, the fresh and processed markets may be fully integrated or fully or partially separate. In the US, the fresh and processed markets are completely separate and so tomatoes for each can be considered as separate commodities (Allen 2008). Tomatoes for processing typically have a higher percentage of soluble solids and are grown under contract between growers and processors. This market can be characterised by extremely high yields and low prices. In contrast, fresh tomatoes are sold on the open market and prices are higher (USDA 2009). For example, in 2007, farmers in California were paid as little as 3 cents per pound of processing tomatoes, while nearby heirloom tomatoes were selling for $2.50 per pound at the farm gate (Allen 2008). However, in most developed tomato sectors, tomatoes for processing and the fresh market are somewhat integrated (USDA 2009). For example, in Turkey, tomatoes for processing tend to be grown on small farms with 80% involving contracts between the farmer and the processor prior to planting. In Mexico, most of the countrys processing tomato production is in Sinaloa and so is spatially separated. However, product moves between fresh and processed markets according to relative prices (Cook and Calvin 2005). Pricing Strategies According to Pitt et al. (1997) price management includes a large number of decisions. Firms make decisions regarding price objectives, overall price strategy, structural questions regarding product line and market segment price differentials, the employment of various types of price promotions and discounts, and the establishment of specific price levels for individual products and services. An observation of pricing decisions in many companies in markets and countries around the world suggests that a firms pricing actions have at least four key underlying dimensions. The first of these is the extent to which pricing decisions are cost-based versus market-based. Cost-based pricing finds management placing far more emphasis on covering its own costs than on other determinants of price (e.g. demand conditions, competitive market structures, company marketing strategy, etc.). It typically involves a reliance on some sort of cost-plus, keystone, or target return formula. Market-based pricing is more customer-centred; wherein the principal purpose of price is to reflect the amount of value the customer is getting from the firms total product and/or service offering (Pitt et al, 1997). The second component is concerned with whether pricing is more risk-averse or risk-assumptive. Risk-averse pricing represents a conservative approach. Prices are modified only when absolutely necessary, price levels are kept in close proximity to those of competitors, and the price structure is kept as simple as possible. The main characteristic of the pricing strategy is a reluctance to rock the boat. Risk-assumptive pricing finds managers employing pricing schemes that are more novel, untested, and that have the potential of producing losses in revenue to the firm. However, there is a calculable probability of greater payoff should they succeed (Pitt et al, 1997). Again according to Pitt et al. (1997) the third component emphasizes whether a firms pricing is done in a more reactive or proactive manner. Reactive pricing involves mimicking the price moves of competitors, adjusting prices only after a change in regulations or a new technological breakthrough that radically affects costs, and so forth. Proactive pricing describes the firm that takes a leadership role not only in changing price, but in being the first to introduce new pricing structures and payment schemes. It also reflects more aggressiveness in pricing, as well as speed or quickness in adjusting prices to reflect new opportunities. The fourth underlying component is the extent to which management emphasizes standardization versus flexibility in pricing. Standardization is reflected in a tendency to charge a universal price for ones product or service regardless of the user, the buying situation, or environmental (including competitive) contingencies. Flexibility, alternatively, finds the company varying prices based on segment or user elasticity, time and place of purchase, as well as in response to opportunities for product or service unbundling or bundling, and anticipated or actual moves by competitors, among other factors (Pitt et al, 1997). There may well be other underlying dimensions which characterize a firms pricing behaviour, (e.g. an ethical dimension, although ethics in pricing are not all that well-defined). These dimensions above clearly interact with each other. Thus, being more proactive with ones pricing actions may entail greater risk. The success of firms in virtually all industries is increasingly dependent on their ability to engage in pricing that is market-based, risk-assumptive, proactive, and flexible. We refer to this combination of elements as entrepreneurial pricing (Pitt et al, 1997). Methods The descriptive study was adopted for the purpose of this research. Empirical data in the form of both quantitative and qualitative data was gathered. Tomato farmers whether large scale or subsistence farmers were the target because they produce the tomatoes for consumers and supply the industry with the chief raw material, (tomatoes). Their marketing tactics and level of technology were assessed through questionnaires. Wholesale buyers and sellers (the market queens) form part of the tomato industry because they purchase from the farmers (production unit) and sell to retailers who are in contact with individual consumers. Data from them made the study complete. The Northern Star Tomato Company Limited (NSTC) has a stake in the industry because it also buys tomatoes from the farmers to process them into paste. Information from them also made the findings of the study complete and unbiased. Though very difficult to estimate as the 2010 population and housing census were inaccessible at the time of this research, according to the 2000 census, the region had a population of 920, 089 making it the ninth most populous region in Ghana (Ghana Statistical Service 2000). The major occupations in the region were; agriculture and related workers (66.4%), production and transport equipment workers (14.7%), sales workers, (9.6%), service workers (4.0%) and professional, technical and related workers (3.8%). In all the districts, agriculture and related workers are the single largest occupation. Approximately 611,000 people were farmers. It was difficult to determine the number of tomato farmers from this population. The researchers sampled 260 tomato farmers, 60 tomato traders and 10 workers at the Northern Star Tomato Company Limited (NSTC). Convenience sampling was appropriate for the tomato farmers, wholesale buyers and sellers (the market queens) and the retailers while both convenience and purposive sampling was adopted for the top management of Northern Star Tomato Company Limited (NSTC). Purposive sampling provided us with in-dept information sought after. Thus the top management of the Northern Star Tomato Company Limited (NSTC) was targeted with purposive sampling while the workers sampled conveniently. Research Instruments Apart from questionnaires that gathered data from the tomato farmers, wholesale buyers and seller (the market queens) and retailers, semi-structured in-depth interview was suitable for the workers of Northern Star Tomato Company Limited (NSTC). Literature review also deeply explored into the marketing strategies of the tomato industry in the Upper East Region of Ghana. Both open and closed ended questions form the questionnaires. There were two different sets of questionnaires for the farmers, the wholesale buyers and sellers. The first part of the questions generally boarded on demographics of tomato farmers and traders. The last two sections sought to measure the marketing skills and level of technology of the farmers. These were interviewer administered because many of the respondents were illiterates. Questions were even interpreted in to the language understood by the respondents. On the other hand, those who were able to read and answer the questions were self-administered. Likert scale was adapted to measure opinions on Marketing strategies and level of technology of tomato farmers. Thus opinions were measured with 5-point scales ranging from 1 (total disagreement) to 5 (total agreement). For the management of the Northern Star Tomato Company Limited (NSTC), an in-depth interview was appropriate as this enabled the researchers to probe deep for rich data. With an interview guide and the 5-point scales ranging from 1 (total disagreement) to 5 (total agreement), data collected with this tool was effective and successful. The target population was served with introductory letters from the Department marketing and Corporate Strategy Kwame Nkrumah University of Science and Technology (KNUST). This and the professional approach by the researchers, assured respondents of their confidentiality. Averagely, detail data was willingly given for the success of the study. Marketing strategies- market research, segmentation, targeting, positioning, relationship marketing IMC tools: advertising, promotion, public relations, internet marketing etc. Technology- modern farming implements and practices (fertilizers, weed killers irrigation facilities etc), haulage, processing and storage. Explanation of Measurement Item Marketing strategies: MS1: Conducting marketing research periodically increases profitability. MS2: Segmentation, targeting and positioning are successful marketing strategies. MS3: Relationship marketing everlasting business relationship with customers. MS4: International marketing strategies increase market share. The four Ps in marketing: 4Ps 1: Enhanced product quality has preferential advantage. 4Ps 2: Pricing policies determine the purch

Strategies for the Analysis of Big Data

Strategies for the Analysis of Big Data CHAPTER: 1 INRODUCTION General Day by day amount of data generation is increasing in drastic manner. Wherein to describe the data which is in the amount of zetta byte popular term used is â€Å"Big data†. Government, companies and many organizations try to obtain and store data about their citizens and customers in order to know them better and predict the customer behavior. The big example is of Social networking websites which generate new data each and every second and managing such a huge data is one of the major challenges companies are facing. Disruption is been caused due to the huge data which is stored in data warehouses is in a raw format, in order to produce usable information from this raw data, its proper analysis and processing is to be done. Many of the tools are in progress to handle such a large amount of data in short time. Apache Hadoop is one of the java based programming framework used for processing large data sets in distributed computer environment. Hadoop is useful and being used in types of system where multiple nodes are present which can process terabytes of data. Hadoop uses its own file system HDFS which facilitates fast transfer of data which can sustain node failure and avoid system failure as whole. Hadoop uses Map Reduce algorithm which breaks down the big data into smaller part and performs the operations on it. Various technologies will come in hand-in-hand to accomplish this task such as Spring Hadoop Data Framework for the basic foundations and running of the Map-Reduce jobs, Apache Maven for distributed building of the code, REST Web services for the communication, and lastly Apache Hadoop for distributed processing of the huge dataset. Literature Survey There are many of analysis techniques but six types of analysis we should know are: Descriptive Exploratory Inferential Predictive Causal Mechanistic Descriptive Descriptive analysis technique is use for statistical calculation. It is use for large volume of data set. In this analysis technique only use for univariate and binary analysis. It is only explain for â€Å"what, who, when, where† not a caused. Limitation of descriptive analysis technique it cannot help to find what causes a particular inspiration, performance and amount. This type of technique is use for only Observation and Surveys. Exploratory Exploratory means investigation of any problem or case which is provides approaching of research. The research meant provide a small amount of information. It may use variety of method like interview; cluster conversation and testing which is use for gaining information. In particular technique useful for defining future studies and question. Why future studies because exploratory technique we use old data set. Inferential Inferential data analysis technique is allowed to study sample and make simplification of population data set. It can be used for trial speculation and important part of technical research. Statistics are used for descriptive technique and effect of self-sufficient or reliant variable. In this technique show some error because we not get accurate sampling data. Predictive Predictive analysis it is one of the most important technique it can be used for sentimental analysis and depend on predictive molding. It is very hard mainly about future references. We can use that technique for likelihood some more companies are use this technique like a Yahoo, EBay and Amazon this all company are provide a publically data set we can use and perform investigation. Twitter also provides data set and we separated positive negative and neutral category. Causal Casual meant incidental we determine key point of given casual and effect of correlation between variables. Casual analysis use in market for profound analysis. We can used in selling price of product and various parameter like opposition and natural features etc. This type of technique use only in experimental and simulation based simulation means we can use mathematical fundamental and related to real existence scenario. So we can say that in casual technique depend on single variable and effect of activities result. Mechanistic Last and most stiff analysis technique. Why it is stiff because it is used in a biological purpose such study about human physiology and expand our knowledge of human infection. In this technique we use to biological data set for analysis after perform investigation that give a result of human infection. CHAPTER: 2 AREA OF WORK Hadoop framework is used by many big companies like GOOGLE, IBM, YAHOOfor applications such as search engine in India only one company use Hadoop that is â€Å"Adhar scheme†. 2.1 Apache Hadoop goes realtime at Facebook. At Facebook used to Hadoop echo system it is combination of HDFS and Map Reduce. HDFS is Hadoop distributed file system and Map Reduce is script of any language like a java, php, and python and so on. This are two components of Hadoop HDFS used for storage and Map Reduce just reduce to immense program in simple form. Why facebook is used because Hadoop response time fast and high latency. In facebook millions of user online at a time if suppose they share a single server so it is work load is high then faced a many problem like server crash and down so tolerate that type of problem facebook use Hadoop framework. First big advantage in Hadoop it is used distributed file system that’s help for achieve fast access time. Facbook require very high throughput and large storage disk. The large amount of data is being read and written from the disk sequentially, for these workloads. Facebook data is unstructured date we can’t manage in row and column so it is used distributed f ile system. In distributed file system data access time fast and recovery of data is good because one disk (Data node) goes to down other one is work so we can easily access data what we want. Facebook generate a huge amount of data not only data it is real time data which change in micro second. Hadoop is managed data and mining of the data. Facebook is used new generation of storage and Mysql is good for read performance, but suffer from low written throughput and the other hand Hadoop is fast read or write operation. 2.2. Yelp: uses AWS and Hadoop Yelp originally depended upon to store their logs, along with a single node local instance of Hadoop. When Yelp made the giant RAIDs Redundant Array Of Independent disk move Amazon Elastic Map Reduce, they replaced the (Amazon S3) and immediately transferred all Hadoop The company also uses Amazon jobs to Amazon Elastic Map Reduce. Yelp uses Amazon S3 to store daily huge amount of logs and photos,. Elastic Map Reduce to power approximately 30 separate batch RAIDs with Amazon Simple Storage Service scripts, most of those generating around 10GB of logs per hour processing the logs. Features powered by Amazon Elastic Map Reduce include: People Who Viewed this Also Viewed Review highlights Auto complete as you type on search Search spelling suggestions Top searches Ads Yelp uses Map Reduce. You can break down a big job into little pieces Map Reduce is about the simplest way. Basically, mappers read lines of input, and spit out key. Each key and all of its corresponding values are sent to a reducer. CHAPTER: 3 THE PROPOSED SCHEMES We overcome the problem of analysis of big data using Apache Hadoop. The processing is done in some steps which include creating a server of required configuration using Apache hadoop on single node cluster. Data on the cluster is stored using Mongo DB which stores data in the form of key: value pairs which is advantage over relational database for managing large amount of data. Various languages like python ,java ,php allows writing scripts for stored data from collections on the twitter in Mongo DB then after stored data export to json, csv and txt file which then can be processed in Hadoop as per user’s requirement. Hadoop jobs are written in framework this jobs implement Map Reduce program for data processing. Six jobs are implemented data processing in a location based social networking application. The record of the whole session has to be maintained in log file using aspect programming in python. The output produced after data processing in the hadoop job, has to be exp orted back to the database. The old values to the database have to be updated immediately after processing, to avoid loss of valuable data. The whole process is automated by using python scripts and tasks written in tool for executing JAR files. CHAPTER: 4 METHOD AND MATERIAL 4.1  INSTALL HADOOP FRAMWORK Install and configure Hadoop framework after installation we perform operation using Map Reduce and the Hadoop Distributed File System. 4.1.1 Supported Platforms Linux LTS(12.4) it is a open source operating system hadoop is support many platforms but Linux is best one. Win32/64 Hadoop support both type of platform 32bit or 64 bit win32 is not chains assembly platforms. 4.1.2 Required Software Any version of JDK (JAVA) Secure shell (SSH) local host installed which is use for data communication. Mongo DB (Database) These requirements are Linux system. 4.1.4  Prepare the Hadoop Cluster Extract the downloaded Hadoop file (hadoop-0.23.10). In the allocation, edit the file csbin/hadoop-envsh and set environment variable of JAVA and HAdoop. Try the following command: $ sbin/hadoop Three types of mode existing in Hadoop cluster. Local Standalone Mode Pseudo Distributed Mode Fully Distributed Mode Local Standalone Mode Local standalone mode in this mode we install only normal mode Hadoop is configure to run on not distributed mode. Pseudo-Distributed Mode Hadoop is run on single node cluster I am perform that operation and configure to hadoop on single node cluster and hadoop demons run on separate java process. Configuration we can change some files and configure Hadoop. Files are core.xml, mapreduce.xml and hdfs.xml all these files change and run Hadoop. Fully-Distributed Mode In this mode setting up fully-distributed mode non trivial cluster. 4.2  Data Collection The twitter data anthology program captures three attribute. 1) User id 2) Twitter user (who sent Tweet) 3) Twitter text The Twitter Id is used to extract tweets sent to the specified id. In our analysis; we collect the tweets sent to sachin tendulkar. We used Twitter APIs, to collect tweets sent to Sachin. The arrangement of the Twitter data that is composed. The key attributes Which we mine are: User id, Tweet text and Tweet User (who sent Tweet) save all key attribute in Mongo DB .Mongo DB is database where al tweet is saved. After collecting all data we export to csv and text file this file is use for analysis. Fig. 1. Twitter data collection procedure Extracting twitter data using python In this python code firstly create developer account then we get a consumer key, consumer secret, access token and access token secret this are important for twitter api using that key we find all tweets. Initialize a connection to the Mongo DB instance connectivity to Data Base in this code tweet db is data base name mongo db support to collection. >show dbs That commend we see all database those are present in mongo db. >use Data Base name Select particular data base we use. >db Db command use to which data base is open. >show collection This command shows all collection. It means show all table. >db.tweet.find () Use to show all data store in particular data base. >db.tweet.find ().count () Use to that command how much tweet store in your data base. CHAPTER: 5 SENTIMENTAL ANALYSIS OFBIG DATA Last and foremost as well as most important part of data analysis is extracting twitter’s data. Supervised and unsupervised techniques are types of techniques that are used for analysis of â€Å"Big data†. Sentimental analysis has come to play a key role in text mining application for customer relationship, brand and product position, consumer attitude detection and market research. In recent advance there is several promising new direction for developing and advance sentimental analysis research. Sentimental classification identify whether the semantic direction of the given text is optimistic, pessimistic or unbiased. Most of open approach relies on supervised learning models they classified positive and negative option only. Three ways of machine learning techniques Naà ¯ve Bayes, SVM and Maximum Entropy Taxonomy do not perform well on sentimental classification. Sentimental analysis techniques may help researchers to study on the Internet. They would help to find o ut whether a given text is subjective or objective as well as whether a subjective passage contains optimistic or pessimistic opinions. Supervised Machine Learning techniques use class documents for classification. The machine learning approach treat the opinion classification problem as a topic based content classification problems. Comparison between Naà ¯ve Bayes, Maximum Entropy and SVM for sentimental classification, they achieve best precision using SVM. CHAPTER: 6 SCREENSHOT Browser view: This view only use for browser view that show log file of data node and name node. Hadoop cluster on: In this screenshot show on data node name node that means properly install and configure single node hadoop cluster. Data base view: In this screenshot we extract twitter data and store Mongo DB. Mongo DB is a data base where all tweets are stored. How many Tweets store in Data Base: CHAPTER: 7 CONCLUSIONS We have urbanized an architecture that uses PYTHON and Mongo DB in amalgamation with Twitter APIs to study tweets sent to the specific user. We use our architecture to get the positive, negative and neutral, analysis the number of re tweets and the name and Id of the users sending the tweets. Finding all data we analysis them can be used in conjunction with available results on queuing theory, to study the temporary and stable state performance of social networks. The proposed architecture can be used for a monitor correlation among user behaviors and their locations. The application of obtain outcome to study the development of population in under research. In sentimental analysis mining on large datasets using a Naà ¯ve Bayes classifier with the Hadoop echo system. We configure Hadoop in single node cluster and we also provide how to fetch or extracting twitter data using any language of api but in Hadoop cluster file system can do decent job even in the Big Data analysis domain.

Platonic Justice Essay -- Papers Essays Philosophy Plato

Platonic Justice Throughout Platos Republic, the subject of platonic justice and its goodness to its self arise and are discussed amongst Plato and his peers. At the beginning of The Republic, Plato asks the fundamental question of what is justice? Looking to define the ideal state of justice, Plato reasons that he must first define justice in theory before he can use justice practically. Platonic Justice is defined as being a harmony between the tripartite soul in which reasons guide the spirit and appetite. Justice is said to be good in itself and good in its practical ends. It is educating desires, implementing the human faculty of reason. Justice is not the interest of the stronger, but more the interest of the weaker. An unjust life, which is dominated by the spirit, leads one to an addiction for material goods or possessions. A platonically just life leads to harmony, balance, and virtue. A just life in this case allows attainment of satisfaction where as an unjust life does not. The truly unj ust ultimately destroy themselves, whereas the truly just preserve themselves. Wether or not Platonic Justice is good for its own sake is to be determined. After Plato debates and dismisses that justice is the interest of the stronger and that the unjust life has an advantage to the just life, Plato, lacking a firm answer on justice seems to say that justice is a balance of the soul. As Plato is debating this question Thrasymachus joins in and presents the first possible definition of justice as the interest of the stronger, that might is right. Socrates enters the conversation and attempts to define justice. Socrates says that subjects obey their rulers and these rulers are not perfect, they sometimes make mistakes. If justi... ...an animal the spirited man moves from one satiation to the next. However, a life dominated by reason, in which reason balances the spirited and appetitive natures to harmony, results in a good life. Thus the just person will have the appetitive, spirited, and reasoning aspects of the soul in harmony, with reason to guide and director of the passions and appetite. Lacking a concrete definition, justice would be the balance of the tripartite soul, with reason in control. Justice is a harmony between the tripartite soul in which reason guides the spirit and appetite. Justice is good in itself and good in its practical ends. Justice is educating desires, implementing the human faculty of reason. A just life leads to harmony, balance, and virtue. This is to what Plato ponders throughout the opening of The Republic and considers the great question amongst his peers.

beyond beef :: essays research papers

Jeremy Rifkin’s book, Beyond Beef, is an indictment against the cattle culture that has come to shape our world. America’s obsession with beef has led to increased hunger, disease and environmental destruction. Rifkin, without a doubt, is anti beef and with painstaking verisimilitude attempts to shed light on the horrific conditions which are brought about by the entire industry. Furthermore, his book is somewhat of a continuity of Upton Sinclair’s novel The Jungle, the first attempt made at exposing the exploitations of the meat slaughtering industry. Ironically and rather unfortunately, the present situation is that while the poor nations of the world are starving their own populations to produce and export beef, the rich, who are able to afford beef, are dying from diseases. Rifkin has several chapters dedicated to the host of illnesses those beef eating individuals are susceptible to. The titles include, â€Å"Sacrifice to Slaughter,† "Cows Devour People, â€Å"and "Marbled Specks of Death." One point he makes is that because of the widespread use of antibiotics among the cattle industry, the â€Å"human population is increasingly vulnerable to mor virulent strains of disease-causing bacteria† (12). Rifkin further attests that beef, but ranks second as the food posing the greatest cancer risk. The reason is simple: beef is the most dangerous food for herbicide contamination and ranks third in insecticide contamination. Eighty percent of all herbicides in the United States are sprayed on corn a nd soybeans which are used primarily as feed for cattle and other livestock. When consumed by the animals, the pesticides accumulate in their bodies. The pesticides are then passed along to the consumer in the finished cuts of beef. Large feedlots have other sources of potential chemical contamination in beef including use of â€Å"industrial sewage and oils in feedlot mixtures and aerial spraying of insecticides on feedlot cattle† (13). Furthermore, Rifkin indicts the human civilization and sheds light into the barbarous actions of men in the early development of the cattle culture. One of the most effective is in the chapter, "The Great Bovine Switch," an expose of the atrocities committed by the United States Army and cattlemen. Rifkin states that the cattle culture was responsible for the demise of many Indians, When we get rid of all the Indians and buffalo, the cattle... Will fill this country...These men [the buffalo hunters] have done...more to settle the vexed Indian question than the entire regular army has done in the last thirty years.

The Doors :: essays research papers

Poet William Blake once said "If The Doors of perception were cleansed, everything would appear to man as it is, infinite" (Gilmore 34). From this quote arose a band that even over 20 years after its disbanding still is played and remembered. The Doors started as a little garage band in California back in the early sixties. They were extremely popular due to their lead singer, Jim Morrison. Morrison himself was a real character. Morrison is considered by many critics a modern day poet. Others view him in a different light, George Will wrote "Morrison resembled Byron in one aspect, they both were mad, bad, and dangerous to know" (Will 64). Still others view him as a hero of the 'counterculture'. He was a sort of 'Peter Pan', one of those boys who never grew up. Morrison basically was The Doors. His blatant disregard for law and order made him a very well known figure. He was arrested on a few occasions for charges ranging from inciting riots to indecent exposure. He was also notorious for his drug use and alcohol abuse. His poetry though, justified his lifestyle. There were also three other members of the band: Ray Manzarak (keyboards), John Densmore (drummer), and Robby Krieger (guitarist). They all made up The Doors, but after the death of the lead singer Jim Morrison, the band's popularity dropped significantly. They did though produce three albums after Morrison's untimely demise (all of which were not very popular). Jim Morrison died on July 4th, 1971, in Paris, France. He was 27 years old at the time of death (the same age Jimi Hendrix and Janis Joplin died at also). He was found in his bathtub with a cute smirk on his face. He had finally "broke through to the other side"(Gilmore 35). The Doors were known for their style of rebellious, psychedelic rock. Their music is poetry (written by Jim Morrison) set to music. Morrison also had many books published just of his poetry. Although not all of The Doors music was written by Morrison, ninety percent of it was. The band was considered a guru by the youngsters of the sixties, and a scourge by the public. The band seemed to fuse music, drugs, and idealism as a way to reform and even redeem a troubled society (Gilmore 34). They were much like the other bands that were emerging in the sixties, but different in one major way.